Key 4: Branding is not just for Superbowl advertisers. If you haven’t identified your natural skill, talent, interest or expertise… or if you’re not clearly and consistently expressing and defining yourself… chances are your clients can’t either.

Most people are afraid of niches or specifity because they think it may limit their success or potential. That couldn’t be farther from truth.

Ambiguity and uncertainty translates into insecurity. Personal branding is uniquely you. Own it… love it… express it!

(oh, and by way… once you’ve mastered your niche… then you get to expand and do anything else you want!!!)

Key 5: Articulating What You Do is key that connects your vibrant, branded and authentic self to world. Most people are afraid to express themselves in a clear and powerful way.

Speak boldly, clearly and with purpose. This is fastest way to eliminate suspicion, guesswork or speculation. Prospects want to know exact benefits they will experience and action they should take. Articulate this you’ll have paved way for a “yes”.

Remember you won’t appeal to everyone. And, that’s beautiful thing!!! What you will do is powerfully impact your ideal clients in a compelling way every time you clearly communicate vibrant you. Key 6: The Simple Selling Process is a cinch once you embrace Key 1 (solutions baby!). If you remember this, you’ll never have to sell again.

When you think in terms of solutions and problems solved, clients will beg to work with you. You are a consultant… a lifelong advisor. When you have fundamental solutions to help others… it’s your moral imperative to show and tell as many people as possible. You are changing lives!

Inquire…  What is your goal? Show…  What benefits will be when they reach their goal Ask…  Would you like a partner to help you with that?

Gain a commitment. Ask yourself, would this person’s life be fuller, happier and better-off with me in it? Now, let your light shine and give an action plan.

Key 7: Self Promotion Is Easy And Fun The internet and modern technology is a beautiful thing, but too many people get caught up in their “web site”. Don’t waste one more second on any marketing that is ineffective, inefficient or that you just can’t measure.

Master tried and true techniques that will book you instantly, Network, mastermind and get synergistic relationships working for you. There’s nothing less effective than a solo pro… and a single mind. Colloborate for benefit of all!

If this seems to vague, open phone book, look up professionals with similar clients and prospective audiences, make one phone call today and introduce yourself and benefits of your services. Now make one five minute phone call every day. If you’re not comfortable calling a stranger, talk to every friend, family member and colleague you know and ask for names of professionals in fields you are seeking. Soon you’ll have a growing list of warm names to call.

The second easiest way to book yourself solid is to use client referrals. First, ask every client how happy they are with your services. If answer is positive, then ask who else they know in a similar situation that could benefit from... (list those benefits!). If they aren’t satisfied, you just bought yourself a second chance. Consider yourself lucky.

Time prevailing there are so many more ways to Book Yourself Solid, we could go on for weeks and weeks on end. My recommendation, start with basics here and write me at Michael@michaelport.com with additional questions, concerns, clarifications, epiphanies or revelations you have.

Remember you have ultimate solutions to build an abundant business. Express brilliance of you and let out silly one too. Anything less is criminal.

So let's get down to it and book yourself solid!

In addtion, as an important part of your search engine optimization strategy, make sure your links include a brief description (a URL only inbound link may be ignored), includes important keyword and appears on a relevant partner site.

Avoid FFA's and most link farms, they may actually do you more harm than good.

3. AVOID KNOWN MISTAKES

Common mistakes people make with their search engine optimization strategy are:

- Cross linking unrelated sites, recent discussion with master Affiliate Marketing pro James Martell recently brought this issue to light - Submitting to link farms, in many cases this will eventually get your site penalized or even banned from SE's - Duplicate content. Many people feel need to duplicate their pages and make small changes for each search engine (also called doorway pages) - however if this is not done properly, you will get penalized - Trying to load your content with too many keywords. Focus on 1-3 keywords only

4. USE GOOGLE ADS

While still unproven, it certainly has been found by many in search engine watch community that sites who use Google Adwords or Google Adsense tend to appear higher in listings.

5. VARY YOUR TRAFFIC GENERATION TECHNIQUES

Too many people rely on Google traffic for 99% of their traffic. It's true, search engine traffic is most economical way to advertise online, but there are many other ways to vary your traffic generation strategy.

Add these traffic generation techniques to your search engine optimization strategy:

- Writing articles - Running affiliate program - Joint Ventures - Viral "sticky" tools - Press Releases

Yes - you need to dance with Google. By following these techniques, you can actually lead your traffic generation strategy rather than follow Google dance.