Book Yourself Solid

Written by Michael Port


BOOK YOURSELF SOLID BY MICHAEL PORT, WWW.MICHAELPORT.COM

THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLING

Clients often ask me how I built a six figure income working as an independent professional in less than 10 months. I narrowed it down to 7 simple steps. Seven simple internal and intuitive attitude shifts… andrepparttar exact action items that will kick your business up a notch.

These effective and powerful steps won’t come as any mystery to you, but if you take them to heart, they will absolutely and emphatically build your business naturally and authentically.

My advice to you (from someone who has struggled and been exactly where you are now) is to love, embrace and believe in yourself. Because I know how easy and realistic it is for you to become a successful solo professional.

Combine these simple insights withrepparttar 120402 gifts you have within yourself to create an abundant, joyful and prosperous business and life.

SEVEN KEYS TO BOOKING YOURSELF SOLID

Key 1: Focus On Solutions no matter what you say, think or do. Takerepparttar 120403 attention off of yourself, your business and your services. Every second of every day stay focused on clear, specific and detailed solutions, benefits and advantages that appeal to your prospects.

Clearly definerepparttar 120404 root of your prospects’ problems and needs. Then only focus on those solutions. There does seem to be some universal confusion onrepparttar 120405 definition of a solution these days… or a slip ofrepparttar 120406 mind, perhaps? Solutions are not technical, scientific, mechanical or procedural. They are simple ideas… profound, deep and impactful.

If someone wants to lose weight, solutions are not… Dietary guidelines Exercises Nutritional supplements

The core need of losing weight is much deeper. They really want to… Feel more self confident Feel incredibly attractive Attract their perfect mate

Now you’re talking their language. The more benefits you uncover,repparttar 120407 quicker you will start to attract new clients. People buy good feelings, news ways of thinking and solutions to their problems.

Key 2: Seek Out Ideal Clients for maximum joy, prosperity and abundance. Think aboutrepparttar 120408 human you are when you are performing optimally at your peak…when you are with allrepparttar 120409 people who inspire and energize you.

Make a long list ofrepparttar 120410 characteristics these people have because they are your ideal clients. (p.s. clients and friends are interchangeable expressions)

I used to work with anyone who had a pulse and a checkbook. Livingrepparttar 120411 red velvet rope policy of ideal clients increases my productivity… happiness… and more clients than I can handle are being referred to me. I know it’s hard to believe, but it’s true! Clients are like family to me. Don’t get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishingrepparttar 120412 highest good for my clients. It was impossible for me to be productive, effective or successful in this environment.

Now with your list of inspiring people, I give you permission to release any dead wood in your calendar. If it feels scary, trustrepparttar 120413 next five steps to energetically fill those spaces.

Key 3: Embrace Your Authentic Self and toss outrepparttar 120414 societally accepted version of you. Yes! I’m serious. No one likesrepparttar 120415 IBM stiff blue suit that follows every rule. We’re attracted to that perky, authentic confident soul who says it like it is and filters nothing!

Think about how radiant and attractive you are when you are with your best friends. You are spontaneous, free and genuine because ofrepparttar 120416 trust within these close relationships.

Our real liberated, confident empowered self isrepparttar 120417 true self that only a select few inner circle friends are exposed to. Let me tell you… if you let your quirky, silly side shine… you’ll experience far greater self-assurance and an immediate client attraction. Sound easy? It is! Works every time like a charm. Test it for yourself.

How To Stay One Step Ahead of the Google Dance

Written by Jeff Smith


How To Stay One Step Ahead ofrepparttar Google Dance

It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.

Finally, you have a page rank of 5, you are listed inrepparttar 120401 top 10 on your major keywords, and you are seeingrepparttar 120402 benefit - some decent traffic from Google and other search engines.

Then, as quickly as your search engine optimization strategy begines working, it suddenly, and without notice, disappears!

You frantically look for evidence of dropped links, pages not working, it HAS to be something you've done!

Well,repparttar 120403 truth is, it may not have been anything you did - turns out Google updates their algorithms every few months in an attempt to improve it's search engine optimization strategy.

In fact, Google has shown that they are not afraid to make major changes impacting tens of thousands of sites, businesses and corresponding sales and profits.

Even more concerning, everything points torepparttar 120404 fact they will continue to make changes.

So what can you do to protect your search engine optimization strategy andrepparttar 120405 resulting traffic critical torepparttar 120406 success of your online marketing?

There are some things you can do.

1. BUILD CONTENT WITH REAL, RELEVANT VALUE

Do you develop content just for search engines or just for your visitors and customers?

The answer is both.

Truth is, your customers search for information based on keywords. Use tools like Wordtracker (http://www.highertrustmarketing.com/part/wordtracker) to find those keywords.

Plan your articles around answering questions associated with each keyword. Over time, you will build highly relevant content that will be irrisistable torepparttar 120407 search engines - no matter how they change them.

2. LINK FOR QUALITY, NOT QUANTITY

One single link with a Pagerank (Google's term for ranking sites) of 5 is worth 10 or more sites with a Pagerank of 3.

Cont'd on page 2 ==>
 
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