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For example, if you sell corporate gift baskets - give tips on developing client relationships or anything related to
goal of corporate gift giving.
4. If you reach a broad audience, customize your mailing lists. I happen to know lady who submitted this question does sell gift baskets...but she sells all kinds of gift baskets. What kind of value can you deliver to your customers / prospects if some of them:
- buy new baby gift baskets - buy corporate gifts - buy Valentine's gifts
It's tough. I'd look to Amazon as ultimate model to emulate -- they customize information for you based on your interests. They know what you looked at when you visited their website and they also keep track of what you buy. Then they deliver relevant products and content to you.You can apply same plan to your mailing lists.
You can give opt-in subscribers tell you what topics they are interested in or if you are putting your customers on your follow up list -- make sure that follow up list is related to what they bought.
Keep working at it and learning what your subscribers WANT and deliver it to them. Don't give up...just get better. Also, do yourself a favor to help you in this process. Sign up for Alexandria K. Brown's (The Ezine Queen) Free Report:
"3 Simple Secrets to Publishing an Ezine That Makes You Money"
===> http://www.aliceseba.com/ezinequeen.html
About the Author: Alice Seba is a full-time online business owner that thrives on helping others say good-bye to their J-O-Bs forever. Sign up for her "Internet Marketing Prescriptions" to cure what ails your online business: http://www.AliceSeba.com
