Book Summary: What is the Emperor Wearing

Written by Regine Azurin


This article is based onrepparttar following book: What isrepparttar 103050 Emperor Wearing? Truth-Telling in Business Relationships By Laurie Weiss Butterworth-Heinneman ISBN 0-7506-9872-1 217 pages

Once upon a time, an emperor who loved clothes was approached by two con men who made him an offer he couldn’t refuse. They promised to weave him a special cloth that would be invisible to anyone that is stupid or unworthy of their position. Asrepparttar 103051 work proceeded,repparttar 103052 emperor sent high-ranking officials to inspectrepparttar 103053 cloth. While these officials saw only air whererepparttar 103054 cloth was supposedly being made, they reported thatrepparttar 103055 work was proceeding well for fear of being considered stupid or unworthy of their rank. Finallyrepparttar 103056 emperor and his entourage came to inspectrepparttar 103057 cloth. None could see it, but all, also fearing to be known as stupid, proclaimed its magnificence. The con men pretended to cut and sew while everyone supportedrepparttar 103058 deception. Whenrepparttar 103059 emperor wore clothes made fromrepparttar 103060 “fabric,”repparttar 103061 crowd likewise pretended to see clothes. A small child, viewingrepparttar 103062 naked emperor, announced to all that could hear: “the emperor has no clothes!”

Why Don't My Subscribers Listen to Me?

Written by Alice Seba


I received a very good question from a subscriber and I wanted to share it with you:

"I have almost 500 people sigend up to receive my newsletter but each time I send it 8-9 open it and 1 =3 click ontorepparttar website. Now what do I do?"

Honestly, there could a lot of factors involved inrepparttar 103049 low open rate. If 8 or 9 actually open it and then you get 1-3 click...that's pretty good. Butrepparttar 103050 problem here, seems to be with getting people to openrepparttar 103051 darned email.

Here's a couple things to think about:

1. How much of your email is getting through? Could your email orrepparttar 103052 service you're using be blacklisted by certain ISPs? I would check and see if you can see how many of your emails are actually going through.

2. How about a compelling subject line? Test out different subject lines to see what grabs your subscribers interest. If you're still writing:

"MyDomain.com Newsletter Issue 1 Vol 14"

Then cut it out!:) That's not going to get people to open it. Try to give them a quick glimpse of what's inside and make it interesting. You'll probably find certain things grab your subscriber's attention than others.

3. What arerepparttar 103053 contents of your newsletter like? Is there a reason for people to open it if they don't have their wallet ready to buy something? I know that many people who sell products only place information about product specials, etc....but if your subscriber is not in a buying mood, they may not open your email.

Gorepparttar 103054 extra mile and provide them with VALUE in your newsletter. Give them special tips and advice related to your product that will help them solve problems.

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