I received a very good question from a subscriber and I wanted to share it with you:"I have almost 500 people sigend up to receive my newsletter but each time I send it 8-9 open it and 1 =3 click onto
website. Now what do I do?"
Honestly, there could a lot of factors involved in
low open rate. If 8 or 9 actually open it and then you get 1-3 click...that's pretty good. But
problem here, seems to be with getting people to open
darned email.
Here's a couple things to think about:
1. How much of your email is getting through? Could your email or
service you're using be blacklisted by certain ISPs? I would check and see if you can see how many of your emails are actually going through.
2. How about a compelling subject line? Test out different subject lines to see what grabs your subscribers interest. If you're still writing:
"MyDomain.com Newsletter Issue 1 Vol 14"
Then cut it out!:) That's not going to get people to open it. Try to give them a quick glimpse of what's inside and make it interesting. You'll probably find certain things grab your subscriber's attention than others.
3. What are
contents of your newsletter like? Is there a reason for people to open it if they don't have their wallet ready to buy something? I know that many people who sell products only place information about product specials, etc....but if your subscriber is not in a buying mood, they may not open your email.
Go
extra mile and provide them with VALUE in your newsletter. Give them special tips and advice related to your product that will help them solve problems.