The Business Development Process The business development process is response to unending dynamism of business world. It equips entrepreneur with necessary tools to preempt continuous changes happening around. The process is comprised of three elemental stages: innovation, quantification and orchestration.

The business development program requires following aspects to be defined: Your Primary Aim. The owner’s primary aim should center on what he really wishes, needs and wants for his life. Defining this will push owner to pursue his defined entrepreneurial dreams.

Your Strategic Objectives. This contains standards that help owner achieve his goals for his business. This should answer question: What purpose will this serve my primary aim?

Your Organizational Strategy. Business owners should learn how to appreciate value of organizational structures. Some points to consider are organizing around personalities, organizing your company, and position contract.

Your Management Strategy. As owner you should recognize truth that successful implementation of a management strategy is not dependent on people who could implement it but on system instead.

Your People Strategy. This refers to approach you take towards your people and their work. To make people appreciate work they do, you should make them understand idea behind each of their task assignments.

Your Marketing Strategy. Here is stage where all attention suddenly shifts from owner to customer. You set aside your personal goals first and start focusing on customer’s needs.

Your Systems Strategy. There are three kinds of systems in a business: hard systems, soft systems and information systems. The hard systems refer to all those in your business that are inanimate and has no life. The soft systems refer to all those that could be living or inanimate. The information systems are everything else in business that provides you with data relating to how two earlier systems interact.

Summary By: Regine P. Azurin

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Why not be 100% you and start sharing all of your natural gifts with world! If you are a poet (and you know who you are) write! If you are a leader, lead! If you are a musician, play!

It may or may not become your career. If it does, that is wonderful but even if it doesn't you will gain benefit of feeling fully expressed and alive in your life. And world needs more people like you who have come alive!

As Nelson Mandela shared in 1994 Inauguration Speech (quoting, I believe, from Marianne Williamson's A Return to Love) 

"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our darkness, that most frightens us. We ask ourselves: Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you NOT to be? You are a child of God. Your playing small doesn't serve world. There's nothing enlightened about shrinking so that other people won't feel insecure around you. We were born to make manifest Glory of God that is within us. It is not just in some of us; it is in everyone. And, as we let our own Light shine, we unconsciously give other people permission to do same. As we are liberated from our fear, our presence automatically liberates others."

I'm sure you have heard those words before. But each time I hear them I am reminded again to be best I can be. Whether you believe in a God or not, message is same -- you have been given wonderful talents to share. It is summer, go forth and be fully alive. Let your light shine!

Deirdre McEachern's passion is helping her clients achieve their dreams. She believes strongly that you can find a career you enjoy, express your natural talents and have a life!