Book Summary: The E-Myth Revisited

Written by Regine Azurin


This article is based onrepparttar following book:

The E-Myth Revisited

Why Most Small Business Don’t Work and What to Do About It

Harper Business

ISBN 0-88730-728-0

288 pages

Ever wonder why most small businesses-- no matter how huge effort they put in their endeavor--still fail? Micheal Gerber revealsrepparttar 104304 answers in this book. Accordingly,repparttar 104305 future of small businesses revolve in only three philosophies:repparttar 104306 e-myth (entrepreneurial myth),repparttar 104307 turn-key revolution, andrepparttar 104308 business development process.

The E-myth The e-myth, orrepparttar 104309 entrepreneurial myth, evolved from one very fatal assumption-- thatrepparttar 104310 success of every business is simply achieved by summing uprepparttar 104311 following: an entrepreneur’s desire to own a business plusrepparttar 104312 certain amount of capital he puts in plusrepparttar 104313 knowingrepparttar 104314 amount of targeted profit.

Little didrepparttar 104315 entrepreneurs know that this assumption spell DISASTER rather than SUCCESS. Entrepreneurs need to learn to focus more onrepparttar 104316 business—the people involved in it andrepparttar 104317 phases it normally undergoes. Knowledge on these can save small businesses from experiencing entrepreneurial seizure—a stage wherein an entrepreneur goes through feeling of exhilaration, exhaustion, and despair.

Small businesses basically consist of three main characters namely:repparttar 104318 technician (the doer and builder),repparttar 104319 manager (the planner), andrepparttar 104320 entrepreneur (the dreamer, visionary). Moreover, small businesses have different life phases. These are: infancy (the technician’s phase); adolescence (getting some help phase); beyondrepparttar 104321 comfort zone; and, maturity andrepparttar 104322 entrepreneurial perspective.

The Turn-key Revolution As implied byrepparttar 104323 term itself, Turn-key Revolution speaks of repparttar 104324 distinct transformations onrepparttar 104325 way businesses are managed and should be managed. One very prominent example isrepparttar 104326 introduction of McDonaldsrepparttar 104327 idea of business format franchise torepparttar 104328 business world.

The business format franchise has set dramatic turn around onrepparttar 104329 future of small businesses. Here,repparttar 104330 franchisor entitlesrepparttar 104331 franchisee to owning rights to his entire business system. This format is anchored onrepparttar 104332 belief that repparttar 104333 real product of a business is its sales technique rather than what it sells.

Come Alive!

Written by Deirdre McEachern


As many of you know I have a passion for helping people identify their dreams and go after them. What you may not know is that (much to my surprise) I have uncovered a spiritual aspect to my work.

I use a 3 stage process to help people findrepparttar kind of work that will make them happy forrepparttar 104303 long haul. We start by taking a 3 hour test which objectively measures your natural talents. Then, we do a 2 hour inventory of your peak life experiences to extract your values and motivators. Using these collections of information, we can synthesize what skills you were born to be good at and in what way you want to use those skills to make a contribution torepparttar 104304 world. The third phase is to add logistics -- or how you want to work -- i.e. required compensation, preferred working environment etc.

By helping people match their natural talents with their passions, I have come to discover that each and every one of us has talents that support our passions, and in most cases, our passions directly benefit someone else.

It is almost as if we are born to make a specific contribution with our lives but somehow we get derailed alongrepparttar 104305 way. My work has started feeling more like helping people return to their natural course of action rather than about creating new uncharted paths.

This is very exciting! Doing this work has made me believe that there just might be some kind of innate order to things after all.

Once my clients re-visit this junction between their innate gifts and their passions,repparttar 104306 rest is almost methodical and they become unstoppable. I've watched it happen time and again. They tell me that they feel more alive than ever before. I know I felt that way when I fully embraced my gift for relating and put it to work as a coach.

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