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Alternatively, if they havent just read what they wanted to: do they want further information before making a decision? Are they just not ready to buy yet? Are they just not going to buy regardless of what you provide? Ideally you should cater for all these scenarios to get as many sales as possible. This is an often overlooked internet benefit. The opportunity to interact and in this case cater to different needs. Ie. Want to know more? Click this link. Then they could see some specifically written text with more depth, etc.
However tempting it may be, when you've made
sale dont sit back glowing in that internet glory for too long because there's more to do. Are you happy with one sale or would you prefer more? Of course, given choice you'd choose more wouldn't you? What if you now produced a useful regular newsletter sent by email and asked them if they would like to receive it? You're on your way to getting more sales from them, instead of that one initial purchase that you may have settled for before internet arrived. More Internet benefits i yell! The ability to send newsletters/ ezines quickly, easily and cheaply without traditional stationery and postage costs. Plus its practically guaranteed to be read by recipient.
Now you have opportunity to build up a mailing list of prospects and customers who want regular contact from you. They want you to send them useful information, special offers, product announcements, etc. Whether they bought a product from you or not initially they are starting a relationship with you. If you do it correctly they'll begin to trust you and your recommendations and ultimately buy more products further down line.
Your existing customers may appreciate this type of new attention too. Previously they may have felt abandoned after their first and only purchase and maybe you havent contacted them since. This is an excellent way to keep existing customers happy and loyal, which again will likely mean more sales further down line. Ultimately what you are doing here is building strong relationships with your customers. They've probably never had this kind of attention and focus before. Yes, another internet benefit. Do it right and you will positively stand out from everyone else they deal with who doesnt treat them in this attentive way. What more could you want? What more could they want?
I hope you've seen that if you put thought and effort into your website, your business can reap benefits of Internet. There are more benefits than those i've covered here too. Try to use them all to offer something new or unique. Be creative in your thinking and identify how they can benefit you and your customers regardless of your industry and business model. What can Internet really do for me?
Target and reach new customers and markets with your products.
Sell your products to those new customers and markets.
Sell more products to your existing customers and markets.
Be open 24 hours a day/7 days a week/52 weeks per year.
Be convenient and interactive. Customers love to help themselves anytime, anywhere, etc.
Generate awareness and credibility in new online world.
Build stronger relationships with your customers than ever before.
Get regular, guaranteed reading of your offers by customers who are already interested in them.
Use facility to tailor content and update immediately.
Utilise rapid communication between you and your customers.
Personalise all communications for higher impact, eg. Hi Peter...
Good luck!
Peter Simmons
