Benefits to SharewareWritten by S. Housley
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Many of shareware directories provide ratings and user assessments. Often user reviews provide insight to important feature sets. Allowing consumers an opportunity to assess and compare multiple products prior to making a decision. Let us not forget delivery advantage shareware model has over traditional retail counterpart. Shareware allows for instant gratification, there is no need to wait for a shipment because consumers can download and use software immediately. What does this all mean? Marketing via shareware method is far less expensive than traditional advertising, increased customer demands, personalized service and instant satisfaction all provide an added consumer benefits. With Shareware, software developers, have a great method for consumers to evaluate and purchase their software. Consumers can easily determine if software is suitable. Ultimately, by allowing software to sell itself, consumers often obtain top quality software that is priced far less than traditional retail applications.
About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net
| | How to protect yourself from online attackWritten by Frann Leach
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for free download and set it to start up whenever you turn on your computer. Schedule a daily or weekly update for your virus checker at a time when you are usually online, but not using computer for anything requiring 100% of its resources. Get a copy of Ad-Aware, available for free download, and run it once a week. Download and install a free copy of Spyware Blaster This will load up when you start up your computer and sit in background, preventing access to your private data by thousands of different types of spyware. Do make sure it is regularly updated, though, or you may fall foul of a new attacker. Run Spybot Search and Destroy once a week to check for anything missed by your other lines of defence. Even though you may have installed all these pieces of software, keep them up to date and use them religiously, it is still vital to take care with incoming emails. If you get an email which is very short and doesn't 'sound' like person it is supposed to be from, with an attachment, DO NOT open it. Delete it straight away. If there is any doubt, still delete it, but you could email your friend and just check with them that they didn't send you anything. It is far better to be safe, and cause a tiny bit of inconvenience, than to end up trashing your hard disk. When making a payment online, make sure connection is secure. Secure sites start with https:// instead of usual http://. On IE, a yellow lock symbol will appear in bottom right hand corner of screen in status bar. Don't make payments on public computers, such as at internet cafes, libraries and so on. You don't know how secure these are, they are very likely to be infected by keystroke recording viruses. In addition, if logging onto an Instant Messenger such as Yahoo or MSN on a public computer, make sure box to remember password is UNCHECKED, or someone could steal your identity and send offensive material to your buddies (this happened to a friend of mine). Finally, if it is practical, change your password regularly. However, do not fall into trap of changing it so frequently that you cannot remember it and have to write it down or put it in a data file. That would be a lot less secure than keeping to same password you've always had. (To make it easy for you, I have collected links to all above-mentioned security programs www.informationzone.biz/security.html) Using these tools, you can protect yourself from almost any malicious program, and if you do pick up a virus or piece of spyware, for example, you will catch it quickly, before it can do irrecoverable damage.
Frann lives in Edinburgh, Scotland. She has her own internet marketing business and is always on the lookout to recruit go-getters like herself. Find out more: here
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