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(3) Or just find a way to help your customers see that now is perfect time to buy, before your prices increase in new year (Buy Now and Save!), or before you no longer offer a particular product or service. If you donít want to discount, offer a free gift or value-added bonus with purchase.
Once youíve decided to make a special holiday offer to your customers. What is best way to make them aware of this offer? How about through your regular e-zine or e-newsletter? Along with your regular content, include a line or two about this special promotion. Include a link to page on your web site where customers can go to take advantage of your special offer.
Donít publish an e-zine? Thatís okay, send out an email notifying your customers of your special holiday offer. Use a compelling Subject Line to get them to open email. If you have email addresses for both current customers and prospects you may want to send out two different emails.
You could use email to your current customers to thank them for all of their business over past year. Or suggest that since they like your products or services so much, they may want to share them with a friend or family member by purchasing a gift. Put together a special gift package to make their shopping easy.
Donít have email address for your customers or prospects. Hereís six more ways to quickly get word out about your holiday promotion or special offer.
(1) Put up a poster in your retail location.
(2) Promote your holiday special on your web site home page.
(3) Telephone your best customers to tell them about your end-of-year special, reserved for only your very best customers.
(4) Run a small ad where you usually advertise, but have ad promote your holiday special.
(5) Include a note on all of your receipts and be sure to make all of your regular December customers aware as well. You may be able to increase amount of their purchase or get them to return later in month to make another purchase.
(6) Create a promotional flyer and hand it out in areas your customers and prospects frequent, or find another business you can partner with (a complimentary or non-competing product or service) who might be willing to make your promotional flyers available to their customers, if you do same for them.
(C) Copyright 2005 Debbie LaChusa, 10stepmarketing
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com