Beat the Holiday Sales Blues With These Festive Marketing Ideas

Written by Debbie LaChusa


The holidays can be a tough time of year for some businesses.

Letís face it, if you are not in a retail business tied torepparttar holidays, odds are your business dips this time of year. Itís a natural phenomenon - consumers are preoccupied and busy so they tend to put off purchases and decisions that they donít absolutely have to make, untilrepparttar 146989 first ofrepparttar 146990 year.

So what can you do to drum up some business so December isnít a total bust? Well I always say, if you canít beat Ďem, join Ďem! How can you take advantage ofrepparttar 146991 holidays and gift giving and buying?

One suggestion is to consider selling gift certificates. Just about any type of consumer business, whether you sell products or services, can offer gift certificates.

Promote your gift certificates to your current clients and customers as a way for them to share your products or services that they know and love with a friend or family member. (This can be a great way to facilitate referrals and generate new business, too!). Gift certificates not appropriate for your business? How about offering an end-of-year or a seasonal special? Make sure your special expires on December 31. This could be a product or service you are discontinuing or closing out. Or it could be a special holiday discount on a regular product or service.

By giving your customers a great deal, or offer they canít normally get, you give them a reason to purchase from you now vs. waiting until afterrepparttar 146992 holidays. They will appreciaterepparttar 146993 special price considering their expenses are higher than normal in December. And you win, because you make a sale when you otherwise would not have. Your profit margin may be lower, but at least it is profit!

So be creative. Think about how you can turn your product or service into a unique gift idea. A way for someone to learnrepparttar 146994 benefits of having a fitness trainer or personal coach first hand, through a gift of a few sessions. Fresh flowers every month for 6 months. $50 towardrepparttar 146995 purchase of any product or service you offer. A free consultation.

Following are three more holiday marketing ideas you may want to consider:

(1) Offer to donate a percentage of all sales in December to your favorite charity and publicize it with a press release torepparttar 146996 media.

(2) Do a promotion giving one lucky customerrepparttar 146997 chance to win their holiday purchase for free. Select one customer atrepparttar 146998 end of December and refund them forrepparttar 146999 full price of their purchase. This will get all buyers excited and will give them an incentive to buy now. Put a maximum value onrepparttar 147000 prize if you want to protect yourself from having to refund too large of a purchase.

The Surest Way to Boost Sales

Written by Debbie LaChusa


If you have a small business and you are looking to boost your sales and makerepparttar public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it WORKS!

The best way to "start" marketing any business is to develop a marketing plan. And before you decide you don't haverepparttar 146970 time or expertise to create a plan, I urge you to understand why it is so important.

Creating a plan will force you to determine who you want to make aware of your business - it really is not just "the public."

You need to identify who can most benefit from what you are selling. If it's a retail store, how far can you expect people to travel to do business with you? This will in part depend on what other stores can fill their same need. You also need to identify who these competitors are.

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