More on Host4Profit at: www.redlionbooks.com/zlinks/host4profit.htm

More on Web Business Wizard at: www.redlionbooks.com/zlinks/webbizwiz.htm

2. Newsletter Content

I recommend that you give your subscribers valuable information in return for their time spent reading your newsletter. You can offer original articles, reprint articles, a tip of week, or anything else that you can think of. You could even just offer to send out your special offers when they come up if you don't have time to find articles.

3. Web Forms and Sign Up

You might need to setup a form for people to sign up on. Your listing host should give you specifics, but basically you just add some code to you HTML. You can then elaborate with graphics or any text you want.

Another option is to have potential subscribers send a blank email to your list, which will automatically sign them up. For example, to subscribe to my newsletter, you would just send a blank email to:

essentials-subscribe@redlionbooks.com.

Your newsletter is one of most important parts of your online business. Start focusing on building a large subscriber base as soon as possible.

Check out 4 Secrets of Publishing Your Own Newsletter at: www.redlionbooks.com/1emailmark/nwsltrsecrets22.htm

Best of luck to you,

JC Anderl www.Redlionbooks.com, JC@Redlionbooks.com

Visit my site or email me if you have any questions about marketing or website promotion.

Secret 3 - Content Really IS King

Do you want to know how to be really successful with your newsletter? Great content. That is what will keep people reading instead of un-subscribing or just trashing your email. If you really try to write about a new, creative, or interesting topic, readers will show their approval by continuing to read, and possibly even looking forward to your next issue.

Secret 4 - Length

You're publishing a newsletter, not a book, so keep it short. People don't have all day to read your email, so get to point and give them information that they are looking for.

The length of your publication depends on how often you send it out. A daily mailing shouldn't be any longer than a couple of short tips. Sending out your newsletter weekly or every other week makes a great frequency for sending featured articles.

These are just a few of many ways to tweak your newsletter for maximum success. Use them to set yourself apart from thousands of other newsletters.

Best of luck to you,

JC Anderl www.Redlionbooks.com, JC@Redlionbooks.com

Visit my site or email me if you have any questions about marketing or website promotion.