Basics of Publishing Your Own Newsletter

Written by JC Anderl

Publishing your own newsletter is one ofrepparttar greatest ways to keep in touch with your visitors. The basic idea is that once you have takenrepparttar 117512 time and/or money to direct a person to your website, you want to get their name and email address so that you can keep in contact with them.

Marketing experts agree that it takes an average of seven exposures to an offer before they buy. Without a net to catch email addresses many surfers will soon find there way to another one ofrepparttar 117513 millions of sites onrepparttar 117514 web, leaving it up to them to remember to come back. Getting them to sign up for your newsletter puts you more in control of further contact.

Sending newsletters throughrepparttar 117515 mail can cost hundreds or thousands of dollars. Sending a newsletter over email, however, is easy, and costs virtually nothing. You can keep in contact with your list as often as you want if you give them valuable information. Remember to give something in return for their time spent reading your mailing.

Getting Your Mailing List Setup

You can start adding an email snare to your website almost immediately. Here arerepparttar 117516 things that you need to set up

1. List Manager

You can pick either a paid service or free service to mail your list.

Host4Proft Hosting - As part ofrepparttar 117517 hosting package, which you need anyway, they also have an easy setup for sending newsletters. It's inexpensive too. offers an easy to use service that costs nothing butrepparttar 117518 inclusion of an ad.  

Web Business Wizard offers an opt-in email list signup form as well as a powerful shopping cart and a web interface where you can contact all who opt-in to your lists. Its $39 a month to get setup.

4 Secrets of Publishing Your Own Newsletter

Written by JC Anderl

Publishing a newsletter is definitely an effective way to keep in contact with your customers, but to get tremendous results, you need to do itrepparttar right way.

Secret 1 - HTML or Text? 

Many publishers have a difficult time deciding whether to publish their newsletter in HTML or text. The reason for this conflict is because there are many surfers who prefer HTML based emails, but there are also a large number who either can't accept HTML email, or really prefer text emails.

Instead of picking one, why not both? Give new subscribersrepparttar 117511 option to have either one. It is very easy to convert an HTML email to plain text. Just copyrepparttar 117512 text into Notepad, and then into your email. Now you have effectively solvedrepparttar 117513 problem of choosing one orrepparttar 117514 other.

Secret 2 - Subject Line

In a regular email,repparttar 117515 subject line usually informsrepparttar 117516 reader of whatrepparttar 117517 email is about. With newsletters, you want to inform readers, but you also want to engage and interest them. Many Internet users have a lot of messages coming into their mailbox, you want your message to catch their attention before it hitsrepparttar 117518 trash. Evenrepparttar 117519 most incredible newsletter won't be noticed if it never gets read.

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