Marketing experts agree that it takes an average of seven exposures to an offer before they buy. Without a net to catch email addresses many surfers will soon find there way to another one of millions of sites on web, leaving it up to them to remember to come back. Getting them to sign up for your newsletter puts you more in control of further contact.

Sending newsletters through mail can cost hundreds or thousands of dollars. Sending a newsletter over email, however, is easy, and costs virtually nothing. You can keep in contact with your list as often as you want if you give them valuable information. Remember to give something in return for their time spent reading your mailing.

Getting Your Mailing List Setup

You can start adding an email snare to your website almost immediately. Here are things that you need to set up

1. List Manager

You can pick either a paid service or free service to mail your list.

Host4Proft Hosting - As part of hosting package, which you need anyway, they also have an easy setup for sending newsletters. It's inexpensive too.

Coollist.com offers an easy to use service that costs nothing but inclusion of an ad.  

Secret 1 - HTML or Text? 

Many publishers have a difficult time deciding whether to publish their newsletter in HTML or text. The reason for this conflict is because there are many surfers who prefer HTML based emails, but there are also a large number who either can't accept HTML email, or really prefer text emails.

Instead of picking one, why not both? Give new subscribers option to have either one. It is very easy to convert an HTML email to plain text. Just copy text into Notepad, and then into your email. Now you have effectively solved problem of choosing one or other.

Secret 2 - Subject Line