Publishing your own newsletter is one of greatest ways to keep in touch with your visitors. The basic idea is that once you have taken time and/or money to direct a person to your website, you want to get their name and email address so that you can keep in contact with them.
Marketing experts agree that it takes an average of seven exposures to an offer before they buy. Without a net to catch email addresses many surfers will soon find there way to another one of millions of sites on web, leaving it up to them to remember to come back. Getting them to sign up for your newsletter puts you more in control of further contact.
Sending newsletters through mail can cost hundreds or thousands of dollars. Sending a newsletter over email, however, is easy, and costs virtually nothing. You can keep in contact with your list as often as you want if you give them valuable information. Remember to give something in return for their time spent reading your mailing.
Getting Your Mailing List Setup
You can start adding an email snare to your website almost immediately. Here are things that you need to set up
1. List Manager
You can pick either a paid service or free service to mail your list.
Host4Proft Hosting - As part of hosting package, which you need anyway, they also have an easy setup for sending newsletters. It's inexpensive too.
Coollist.com offers an easy to use service that costs nothing but inclusion of an ad.
Web Business Wizard offers an opt-in email list signup form as well as a powerful shopping cart and a web interface where you can contact all who opt-in to your lists. Its $39 a month to get setup.