Graphics

It’s well known that one picture worth more than million words. This rule applies on Internet too. Do your best to show clear, attractive photo of your product. If you offer a service, find a photo which will best describe him. However, be careful about file size. Don’t compress your photo to that level to not be clear, but also don’t leave photo on full quality. That will make file size too big, and will increase download time.

Gif vs. JPEG Less experienced web designers many times use wrong format to store their picture. Here are few guidelines which will help mistakes to be avoided. If your photo has small number of colors (less then 64) GIF will be better choice. Make sure however to reduce palette size too. That is, if your image have10-15 colors only, reduce your palette on 16 or 32 colors. Also, if your image contains text, GIF format should be your choice. JPEG use loosy compression method and will cause text and edges to become blurry.

If you are saving a photograph – save it as JPEG

JPEG images can contain over 32 million different colours. That is much more than human eye can see.

If you want to incorporate large text into a photographic image, JPEG may be a good format to use. While edges may still get blurred, danger of it becoming unreadable is slim. If you think your image is more important than text, go ahead and use JPEG format.

Speed

Do your best to reduce download time. We live in a busy world and people are not will to wait long time. Try to reduce size of your graphics as much as possible without to destroy image. Image must look good, but size (in KB) should be as small as possible.

Test before publishing

Do your homework, and do it well. Your visitors will not bother to send you an E-Mail that some of your links does not work or that some of your images does not appear. Even if someone do so, it is quite embarrassing. Perform spell and grammar checking. Remember that in many cases visitor will build his opinion about you or your company on base on your web site. When published, site should not contain any “under construction” or “coming soon” messages.

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8)Feedback Forms: The best websites always change, catering to needs of visitor. In order to find out what your customers need, it is important to solicit feedback from them. A common way to do this is by creating a feedback form on site, which includes questions that will help improve overall quality of Internet business.

9)Privacy Policy: With problem of spam, many people are afraid to give out personal information such as their email address and credit card numbers. To help alleviate this fear, you need to include a “Privacy Policy” section. Basically this page will let them know how all information is used and if they will be contacted in future. It is better to upfront about your practices than to be accused of mishandling information.

10)Email List: Top websites work on developing an email list of prospects that can be contacted in future. This should go without saying, but your email list subscription area should have a prominent position on your web page. In addition, include a quick blurb about any incentive that you offer to visitors for joining list.

11)About Us: Most website visitors appreciate knowing that a business is run by an actual human being. To help personalize your website, you need to include a little information about both you and your online business.

12)Sales Page: Even with best product descriptions, it is important to create a dedicated page that describes how your products are superior to your competitors. This section should be a summary of all your key features written in a dynamic tone. Basically, you want your visitors to read this page and immediately buy from you. An example of a sales page, can be seen from my own site: http://mizambar.com/whyevileye.html .

13)Refund/Return Policy On other side, there will be times when a customer is not happy. To help alleviate any fears that they might have about purchasing online, there needs to be a section where potential customers can read your rules on accepting returns and refunds. Carefully list how and if you accept refunds. If you do not, then be upfront about it.

Because there are over a million websites on Internet, it is now vital that you give your visitors what they need. Unfortunately, they will never tell you what is necessary. But, by including these 13 items in design of your website, you can assured that you will have a distinct advantage over your competitor’s Internet business. ===============================================================

Scott J. Patterson designed and promoted his own online store with NO computer experience. To find out how he did it, be sure to check out a FREE copy of his ebook: