Home page should clearly indicate what site is about. Provide top level navigation on first page, your logo, and tell to visitor what he can found on your web site. Your home page should be informative, and should call your visitor on action. Home page is place where visitor decides what he will do, click on some of your links, or leave site. If you have a discount, or if you offer some free service in attempt to make a contact with potential customers, make sure to provide link to that service on your home page.

If you decide to implement flash intro on your first page, make sure to give user possibility to skip flash intro. The link “skip intro” should be outside of flash, because you will force visitor to wait until Flash movie is loaded.

Navigation structure

Place navigation on place where people are used too look for it. Don’t experiment with navigation! I can’t stress enough this. Keep navigation system same on ALL pages. Visitors are not ready to learn your site navigation system. Consistency is most important thing here. You should focus your effort on building consistent rhythm across all pages of your site.

Font size

Your font size should be enough big so your text can be read without effort. There are many people who will not bother to read very small letters. Don’t loose your visitors because of font size. Optimal size seems to be 12-13 points. Visitors should be able to read your text easy, without any effort. Broke big chunks of texts in paragraphs and make them easy to follow.

Line Length

The length of a line of type should be comfortable to read. The optimal line length for printed materials seems to be about 10 to 12 words, or 60 to 70 characters. Somewhat shorter lines of about 40 to 50 characters may be more appropriate for larger displays. If line is too long reader must search for beginning of it; if it is too short it will break up words or phrases awkwardly.

Creating emphasis

Every day, thousands of websites are finding unique ways to turn away visitors and potential customers. Although many webmasters know about obvious “turn-offs”, there are many little details that “tick-off” visitors and make them leave.

In fact, I have found that there are 13 “small” items that can make or break a website. To avoid having your visitors “click-away” from your site make sure that you include following things:

1)A Professional Appearance: Most websites don’t need flash effects or dazzling visuals. But, your Internet business should be perceived as legitimate site, built by someone who cares about content and appearance. In other words, colors and graphics should blend well with one another. In addition, all web-copy should be dynamic and devoid of grammar or spelling mistakes. Finally, any images on page should enhance experience for your visitors without distracting them.

2)Proper Navigation: The pages on your website should be easily connected. To do this, every section should connect to main page, with a clear and concise menu. Don’t make your visitors spend a lot of time looking for different sections. Help them by ensuring that navigation of your site remains constant throughout all pages.

3)An Obvious Theme: Your index page should immediately let visitor know what you are selling or promoting. Usually best way to do this is by briefly describing purpose of your website and include product photos that can help people understand your purpose.

4)A Logo: One of best ways to “brand” your site and remain unique is to have a logo for your Internet business. By having a logo, your website is more likely to make an “impression” with your visitors and develop a following. Any logo used needs to be consistent with theme and color scheme of your site.

5)FAQs: There will be times when your visitors have a question that is not covered by standard descriptions or sales pages. To help them out, it is important to have a section that is devoted to answering common questions. By creating a FAQ page, your prospects can easily find answers to their questions and will be more likely to order from your site.

6)What’s New Section: With repeat visitors, there will be times when you want to update them with current news or promotions. The best way to do this is to create a “What’s New” section. That way, you can inform old visitors, while making sure that they know about all current marketing campaigns.