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Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One of best ways to market your website off-line is direct mail postcards.
If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets to office next day.
This is not only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at time. On other hand, if your prospect is sitting at her computer and a post card comes in mail announcing your web site, she can just turn around and type in your URL and she's at your web site.
Now if someone is in office reading a trade journal and comes across an article about you in magazine, it's not difficult for him to copy your URL into his browser and pay your site a visit.
I don’t mean to say that those other avenues won’t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.
On other hand, direct mail postcards are generally received at home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take take right over to their desk top computer, type in your address and go right to your site. Brilliant!
I have seen greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.
Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit her website at www.postcardmania.com