Hot dope #3) It is much easier to "sell" a prospect once you get them to call or come in to your store. In 2-Step Marketing, step 1 is to get them interested; step 2 is having them speak to a representative to get all details – and get “closed” by that representative.

Your design must be eye catching and informative, but don’t try to close sale by explaining all of details in one piece of advertising. The details of a business transaction often take many more words to explain than main concept of what is being sold. For example, if your company offers great prices depending on quantity purchased, there is no need to list prices for every quantity that you sell. Simply give examples of two or three different quantities and state somewhere in advertisement that other discounts are available for other quantities. This will prompt them to call to get rest of details once you have gotten their interest.

Marketing can be as simple as 1-2-3 when you know basics. By no means have I given you all basics here, but by learning and implementing these 3 marketing fundamentals, you are already on your way to marketing success!

Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One of best ways to market your website off-line is direct mail postcards.

If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets to office next day.

This is not only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at time. On other hand, if your prospect is sitting at her computer and a post card comes in mail announcing your web site, she can just turn around and type in your URL and she's at your web site.

Now if someone is in office reading a trade journal and comes across an article about you in magazine, it's not difficult for him to copy your URL into his browser and pay your site a visit.

I don’t mean to say that those other avenues won’t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.

On other hand, direct mail postcards are generally received at home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take take right over to their desk top computer, type in your address and go right to your site. Brilliant!

I have seen greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.