Basic Marketing Dope

Written by Joy Gendusa

Sometimesrepparttar simplest data isrepparttar 143506 best. Marketing is not complex if you knowrepparttar 143507 basics – that’s true with anything byrepparttar 143508 way. Here are some tools that are brilliantly simple and with them you really won’t have to sweatrepparttar 143509 small stuff.

Hot Dope #1) The more that your potential customers see your name in front of them,repparttar 143510 more likely they are to call your number (and not someone else’s) when they needrepparttar 143511 services you offer.

Many marketing efforts go unrewarded, not because they were off target but simply because they weren’t given enough of an opportunity to work. Showing your TV commercial one time, running an ad inrepparttar 143512 newspaper once, or doing one mailing of postcards may not be enough to grab and keeprepparttar 143513 audience’s attention.

Get your name out there, do it on a regular basis and people will remember you when they need someone in your line of business. Actually, this particular “Hot Dope” cannot be stressed enough – and failure to adhere to it isrepparttar 143514 #1 reason new businesses fail.

You should also know that takingrepparttar 143515 time to really see which pieces will generaterepparttar 143516 response you want will pay off. Don’t just totally give up when a response is low – persistence is vital.

Hot dope # 2) Measure your Return On Investment (ROI) in terms of actual MONEY not response rate. An advertising vehicle is working whenrepparttar 143517 MONEY that it brings in has more value thanrepparttar 143518 MONEY and time that is spent onrepparttar 143519 marketing.

Don’t fall intorepparttar 143520 trap of becoming discouraged by a small number of callers responding to a large number of pieces. If you spend several hundred dollars to be inrepparttar 143521 view of a few thousand possible leads, it may only take a few customers responding for you to make enough of a profit for this type of marketing to be valuable. The usefulness of any vehicle can only be determined afterrepparttar 143522 amount of income generated byrepparttar 143523 promotion has been calculated. If you spend 1/5 of what you generate or generate 5 times what you spend, your campaign was successful.

An Internet Marketing Strategy That Works

Written by Joy Gendusa

These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.

You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.

Promoting your web site on-line and building traffic isrepparttar subject of thousands of web sites, e-zines, books, courses and seminars. Usingrepparttar 143312 web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy withrepparttar 143313 internet as we would like them to be.

So, what aboutrepparttar 143314 large percentages ofrepparttar 143315 population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these arerepparttar 143316 easiest and cheapest prospects for you to reach off-line.

Key Off-Line Internet Marketing Strategies

Here are some ofrepparttar 143317 ways to make your web site known (this list was taken directly fromrepparttar 143318 Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002:

• TV, print and other advertising

• Stationary and business cards

• Catalogs, fliers, billboards, blimps, etc.

• Direct mail (prominently on every document)

• Telemarketing (make it part ofrepparttar 143319 script)

• News releases to targeted media.

The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS. Unless you have a high budget,repparttar 143320 TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.

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