5. Send customers a free surprise gift after they order your first product. You could attach another ad with free gift for your back-end product.

6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside electronic product.

7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside private site.

8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.

9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on letter.

10. Ask your customers if they want to be updated in future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates.

Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.

6. Use word "discount/sale " in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.

7. Use word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.

8. Use word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read whole ad.

9. Use word "important" in your ad. People do not want to miss important information that could effect their life. People will stop and take notice.

10. Use word "new" in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.