Marketing: Back-End Products... The Key To Lasting Profits

Back-End Products... The Key To Lasting Profits

Written by Dan Brown

A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.
If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.

Below are ten killer strategies you can use to sell your back-end products to your existing customers:

1. When you ship people repparttar first product they bought, insert a flyer or brochure for your back-end product in repparttar 140464 package.

2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.

3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside repparttar 140465 card for your back-end product.

4. After people order your first product from your web site, take them to a "thank you" web page and include your back-end product ad on that page.

Ten Words That Can Have A Huge Effect

Written by Dan Brown

Here's ten POWERFUL words you should be thinking about when your writing sales or ad copy.

1. Use repparttar word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.

2. Use repparttar 140463 word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product.

3. Use repparttar 140464 word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.

4. Use repparttar 140465 word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.

5. Use repparttar 140466 word "testimonial" in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof.

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