BUILDING WEB PAGES THAT MOVE PEOPLE TO BUY

Written by Charlie Cook


Continued from page 1

4. Stay Focused On Prospects' Problems. Your prospects want to satisfy their needs and, more importantly, avoid incurring a loss or pain. Lead with copy about their concerns. Let them know that you understand their aspirations as well as their worries andrepparttar problems they want to solve.

5. Write Your Copy To Support Prospects' Decision Making. To demonstrate that you know and understand your prospects' problems, be specific. Avoid general phrases like "save time and money", which apply to hundreds of services. Give detailed examples ofrepparttar 132615 problems your prospects experience and how you solve them.

6. Tell People What To Do. If you want people to read a key article first, then sign up for your newsletter, and then contact you, tell them so. Listrepparttar 132616 steps you want them to take atrepparttar 132617 top ofrepparttar 132618 page and then use your page design to support this sequence of actions.

7. Make It Easy For Prospects To Contact You And To Buy. Include a contact or order form on your homepage and make your email and phone number easy to find.

Changerepparttar 132619 design and copy on your site to help visitors takerepparttar 132620 steps to become clients. You'll be pleasantly surprised atrepparttar 132621 difference in your response rate and your business growth.

- 2004 © In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up to receive the Free Marketing Guide, '7 Steps to Grow Your Business' and the 'More Business' newsletter, full of practical tips you can use at http://www.marketingforsuccess.com


Color Psychology in Marketing

Written by Al Martinovic


Continued from page 1

BROWN is associated with earth, nature, tribal, primitive, simplicity.

GREY is associated with neutralality, indifference, reserved.

BLACK is associated with seriousness, darkness, mystery, secrecy.

You can userepparttar above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.

Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.

There are also numerous shades ofrepparttar 132613 same color that you can use too. Here a link that lists 216 colors that work in all browsers: http://www.geocities.com/webtvbeth/hexchart.html

It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it isrepparttar 132614 most readable and pleasing torepparttar 132615 eye.

Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.

Here's a link for a "color wheel" that shows which colors compliment each other, and which ones don't: http://www.saumag.edu/art/studio/chalkboard/c-wheel.html

In conclusion, not only canrepparttar 132616 sales copy on your website have a psychological impact with words butrepparttar 132617 colors you use can as well.

Use them wisely...



---------------------------------------------- Al Martinovic works from home and runs a successful mlm business at http://www.ineedsmokes.com and also publishes a popular internet marketing newsletter: http://www.milleniummarketers.com ----------------------------------------------


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