Many small business owners have web sites but few are making as much money from their sites as they'd like to be. If you aren't getting web traffic you'd like, or if you're getting lots of traffic but no buyers, problem is most likely design and copy you are using on your site. The seven web page building guidelines below will help you convert prospects to clients with your web site.

1. List The Actions You Want Visitors To Take. Do you want them to sign up for your newsletter, read your marketing message, read your copy or just contact you? Before you design or edit your page, make a list of which actions you want people to take and in what order when they visit your site.

2. Identify The Decisions Visitors Need To Make Prior To each Action. Before you design or redesign your homepage or edit your copy, clarify decision making sequence that you want visitors to move through. Most marketing materials, web sites included, rush to sell prospects on solution without laying groundwork.

Help prospects clarify problems they want solved and value in having them solved. Once you've done this, you've created context for selling your solution.

On internet we don't deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far greatest psychological impact on your visitors and thus becomes your most important communication and sales tool.

But another important psychological aspect of your website that is often overlooked are colors. Yes, that's right... I said colors.

Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.

The background color of your website, color of your header, color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.

Here is a list of some of common colors and what type of psychological emotion they invoke in people:

RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.

BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.

GREEN is associated with money, nature, animals, health, healing, life, harmony.

ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.

PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.

WHITE is associated with innocence, purity, cleanliness, simplicity.

YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.