Meanwhile, digital color printers and presses output color using methods based on process 4-color printing with four standard transparent ink pigments, CMYK or cyan, magenta, yellow and black.

Mismatches in spot color – don’t fall to trap of specifying accent colors for type, borders and background using “spot” solid-ink color matching systems.

The solid-ink color matching systems correctly bypass monitor but make mistake of using a reference tool that does not jibe with 4-color reproduction. Spot colors are those found in Pantone Matching System (PMS) and they are indeed very tempting because they can be more vibrant and they have lots of variety. But if you specify these colors for output on 4-color printing devices, whether digital or conventional, you may be in for disastrous results. Don’t ever jeopardize production efficiency and client relationship by falling victim to this kind of color mismatch.

Imperfect color management – color is media dependent. Be open to fact that same color would always look different if it is conveyed in a different form, reflection or presentation. As such even electronic color management systems and color calibration tools can’t solve readily assigned color matching problems.

By having enough awareness of these 4-color matching problems, you’d be able to solve any blunders readily. You and your client could also come up with a new standard and procedure and rely on proper reference tools to address 4-color matching problem and never have to encounter it ever again. -30-

For comments and inquiries about article visit http://www.uprinting.com

Kay Zetkin discovered the pleasure of writing through her daily journals as a teen-ager. Writing in it helped sort out her thoughts, relieve her feelings and record what she observes of the world.

Other online promotional printing services have an option of post press requests, like die-cutting. To make indentions or marks in paper that will make it fold easily, scoring is also offered. Since most promotional materials need to have all sorts of eye-catching details. During promotional printing process, take stock of services being offered like perforating, drilling, binding, collating, laminating and block mounting.

As demands on printing technology advanced, there’s already hardly a limit to what you can request to improve businesses and companies’ promotional products. As of now, two of most popular printing methods are being relied upon – digital and offset printing methods.

As far as there is an overwhelming need for printed advertising and promotional materials to impart awareness and boost sales, promotional printing services will continue to experience further innovations. It is likely believable -- there’s no limit to what promotional printing services can do. -30-

For comments and inquiries about article visit http://www.uprinting.com

Kay Zetkin discovered the pleasure of writing through her daily journals as a teen-ager. Writing in it helped sort out her thoughts, relieve her feelings and record what she observes of the world.