Avoid the havoc! Shy away from 4-color matching problemsWritten by Kay Zetkin
We are witnessing rapid advances in digital technology nowadays. Along with this advancement, new opportunities are dawning each day and modern trappings of digital technology become more and more accessible to people. Photo processing labs have met new opportunities consequential to digital technology’s advancement. Now, there’s opportunity of working with client’s digital job files and outputting them on digital color printers, either for client’s approval or for final production. These job files involve working with colors that you and your clients will be assigning to every graphic design element in your presentation. Text, borders, backgrounds and illustrations are among aspects in job files considered as graphic design elements. To make them alive, colors are assigned to most or any of these elements. Now, havoc arises when assigned colors in digital files become mismatched. Color matching is a common problem among those who outputs digital files. Knowing aspects of color matching problem may be able to help you eventually in solving it. Be aware of following: Desktop color’s confusing language – desktop computer systems helps you in creating, transporting and storing job files quickly and easily. But one of realities that came up when more creative avenues for graphic designers came is that computers, color monitors and digital color printers made simple task of color matching more difficult than ever. Be aware and acceptable of fact that monitor, 4-color digital printers and 4-color printing presses each have different systems in achieving their color output. Simply put, they communicate colors differently so don’t expect that they will bring out entirely same results. Color monitors transmit light to eye through combination of light-emitting red, green and blue (RGB) phosphors.
| | Wanted: Promotional printing servicesWritten by Kay Zetkin
Advertising and promotions play a great deal of importance in businesses and companies. It is also significant for us, consumers. It is essential that we be properly and convincingly informed and educated about products and services that will play a part in our daily needs and wants. Being well informed will give us confidence to appreciate and buy and thereby create sales for businesses and companies. Thus, as far as information technology could boom, printing of promotional and advertising products are here to stay. No wonder, from small businesses to large corporations throughout globe, all seems to be relying on skills and efforts of printing companies’ promotional printing services. For producing large volumes of promotional and advertising materials, wholesale printing is a scheme being heavily depended on. A promotional material can take a lot of forms – business cards, business flyers, postcards, promotional posters, door hangers, gift certificates and brochures. Oftentimes, all of them are needed at once such that wholesale printing is an effective solution to produce them with a lot lesser cost and fuss. Instead of having some of promotional materials be printed from different specialized local printing and copy places, wholesale printing has proved to be more efficient. It also guarantees quick and prompt services. Wholesale printing companies promise fast execution and delivery no matter how large order may be. Affordability is also apparent since more you order, less each individual unit will cost through scaling down. Another form of printing promotional products is through custom printing. Through a custom print job, you can request a graphic designer to create an original company logo. You can also come up with how to package image of your company appealingly. Another option is having your company’s logo be printed against promotional products you offer. Some local printing companies specializing in custom printing charge expensively. But if you wisely look into them, you’ll find that many wholesale printing companies offer special custom packages.
|