Autoresponder course : The Automated Marketing ToolWritten by David Bell
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Separate each of your topics into course lessons. Your first lesson should welcome your subscriber to your course and explain a little bit about what they are going to learn, followed by first lesson. The key to creating a successful autoresponder course is to provide quality information that will be of interest to your target audience. Each daily topic must contain valuable information or your reader may decide to unsubscribe. In addition, make sure you include information in regard to your course such as lesson number, lesson title, information about your products or services and highlights of next lesson. Your course should identify a problem, provide advice in regard to solving problem and provide solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must provide quality information written to teach and inform. After you've written your course, you'll need to transfer your text into an autoresponder. You can find free follow-up autoresponders here: http://www.getresponse.com/ and http://www.fastfacts.net/ Sign up for a follow-up autoresponder and follow their instructions in regard to setting it up. Once you've gotten your autoresponder set up, your final step will be to place your course information on your web site. This will include a description of your course and a mailto link to your autoresponder. By offering your visitors a free autoresponder course, you are not only providing them with a great service, but you are also automating a portion of your marketing efforts. This form of free advertising can increase your sales considerably. I hope this helps in your future marketing decisions.
David Bell http://www.wspromotion.com/ Advertising research and development center
| | Effective Advertising through EzinesWritten by David Bell
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Instant delivery Most Ezines are published on a daily or weekly basis. When you place an ad with your favorite Ezine you can always expect to see it in circulation next day or within a week. With traditional advertising you will normally wait up to two or three months to see your advertising in print. With a good Ezine, advertisement information is just a click away for your audience since your ad is hyperlinked to your website URL, Ezine subscribers can simply click on your URL or email address and get your information within moments. Less competition A print magazine usually has dozens of ads while an Ezine only has about a dozen. Would you rather compete with many other advertisers or just a few? More targeted Almost all Ezines are opt-in mailing lists. People who subscribe to a particular Ezine are willingly receiving them. Ezines are targeted to those who share same interests. Eventually, they will read your ad. Global audience Ezines are one of very few ways to truly reach people all over world. Even though I live in central Illinois, my B2B Ezine reaches subscribers from over twenty five countries. It doesn't cost me a penny to send Ezine directly to them. If your services are available globally you need to consider advertising in Ezines. If you are looking for a cost-effective alternative to print advertising, Ezine advertising is one of most efficient ways to reach people who might be interested in your services or products. I hope this helps in your future marketing decisions.
David Bell http://www.wspromotion.com/ Advertising research and development center
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