Autoresponder course : The Automated Marketing ToolWritten by David Bell
Autoresponders, also known as mailbots, automatic email and email on demand were derived from very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response. Autoresponder programs vary from software set up to run with your desktop email program and automatically answer your incoming email to a script that runs on your server. The script may run a Web-based autoresponder system that utilizes a web page form, or it may run with your pop email account on your server. It is programmed to automatically send out a predetermined message when a message is received to a specified script address or email address. In addition to standard autoresponder systems, there are also autoresponders that can send an unlimited amount of follow-up messages. These follow up messages can be set up to automatically be sent out at predetermined intervals. In other words, you can set up your autoresponder to automatically send out a new message each day for as many days as you would like. This powerful technology is currently being used by some of top online marketers to reach thousands of potential customers. As you may know, it may take up to seven contacts with a potential customer before closing a sale. By setting up an autoresponder and offering a free autoresponder course, you can completely automate a portion of your marketing efforts. The first step in creating an autoresponder course is to decide upon a subject. Your course should focus on a subject in which you have a great deal of knowledge and target your potential customers. Once you have selected your subject, you'll need to make a list of topics. Each topic will represent one lesson. If you have five topics, then you can offer your visitors a free 5-day course. If you have ten topics, then you can offer your visitors a free 10-day course and so on.
| | Effective Advertising through EzinesWritten by David Bell
Everyone knows there's a world of information and services on Internet. So what does that mean for your business? Do other businesses or consumers that are looking for a service or product that your business offers discover your service? The answer might be a big "NO" to you. Just like us, you have placed advertisements in newspapers and magazines and results were not as good as you expected. We once we placed an advertisement in a magazine that claimed to have over 1.5 million subscribers nationwide. We spent nearly a thousand dollars for ad and only got a few responses. What went wrong? The answer is very simple! Our ads were buried among dozens of advertisements, and it was not targeted to right audience. We learned to advertise smarter and now we are getting good responses from our Ezine ads. As businesses are shopping around for right publication in which to advertise, they are learning that Internet online newsletter, or Ezine, often provides a better chance for online advertisement. Internet businesses find they can communicate with customers and market their services more efficiently via online publications. A key advantage of Ezine advertising is that it is more targeted and much more cost-effective. What are Ezines? Ezines are content-rich and informational online publications that are delivered to subscribers with permission through email. Most Ezines are free to subscribers. Individual Ezines may focus on a particular topic or subject. For instance, our own B2B Ezine covers news and latest trends in business-to-business markets in cyberspace. Each Ezine usually displays classified ads or feature advertising placements. More and more businesses have come to realize importance of advertising on Internet Ezines and newsletters. Here are some of main reasons why you should focus more of your budget towards Internet Ezines advertisement: Cost-efficient Print publications such as magazines and newspapers usually charge $15 to $25 dollars per word for classified ads, or $200 to $300 per inch of column space. Needless to say, these are very expensive options to small business operations. Most Ezines are able to deliver at a much lower cost because of their low overhead for production and delivery. In a print magazine you will see full color glossy ads that were produced for thousands of dollars. In Ezines, even feature advertising can be found between $300 to $800, much cheaper than traditional advertising.
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