It's a simple message with a powerful result. When we assume others are doing best they can do, we automatically switch from blaming to helping. We offer assistance instead of criticism and suggestions instead of sarcasm. Even in those situations where person is not doing there best, isn't this a better way to build rapport needed to guide them to improve?

The sales department is often powerless to change company. Given that reality, doesn't it make sense for us to try Robert's advice? Assume those around you are already doing their best and watch difference it makes.

For a free copy of "10 Ways to Keep Your Sale Team Motivated", email article5@waterhousegroup.com and ask for article #5.

Stephen Waterhouse is Principal and Founder of Waterhouse Group. They specialize in helping companies increase their sales and profits. He can be reached at 1-800-57-LEARN or steve@waterhousegroup.com.

Re-Print Permission This article may be reprinted in it's entirety if following conditions are met:

The complete tag with author's name and contact information is included immediately after article. A copy of printed article is mailed to author at 1467 Walnut Creek Drive, Orange Park, FL 32003 within 30 days of publication. The article is presented in a positive light as part of an appropriate business related publication.

Find equipment rental company in town and make sure they have what you need on hand. Have a spare microphone checked and ready. Bonus: Have a plan B and assume you will need it.

Ask your speakers this important question, "If entire projection system fails and you still have to go on, can you do your program?" The answer must be, "Yes, I'm prepared!"

For a free copy of "The Sales Presenter's Travel Checklist", email article8@waterhousegroup.com and ask for article #8.

Stephen Waterhouse is Principal and Founder of Waterhouse Group. They specialize in helping companies increase their sales and profits. He can be reached at 1-800-57-LEARN or steve@waterhousegroup.com.

Re-Print Permission This article may be reprinted in it's entirety if following conditions are met:

The complete tag with author's name and contact information is included immediately after article. A copy of printed article is mailed to author at 1467 Walnut Creek Drive, Orange Park, FL 32003 within 30 days of publication. The article is presented in a positive light as part of an appropriate business related publication.