Article Title: 10 Ways To Get Your Share of the Mature

Written by Joanne Fritz, Ph.D.


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War II veterans, but not forrepparttar leading edge ofrepparttar 121522 baby boomers who started turning 55 in 2001. 3. Use realistic but positive images of mature people. Show people with wrinkles but have them doing something active. 4. Stick torepparttar 121523 facts about your product or service. Mature people make more independent judgments and base their decisions on information rather than peer pressure. 5. Design your communications so that older people will stick around and read what you have to say. 6. Avoid overly busy website design; small type sizes; garish colors; and gratuitous design elements such as flash or slow-loading graphics. 7. Avoid "hype" at all costs. The older consumer has "seen it all" and is naturally skeptical. 8. Win mature people over gradually. You will have to gain their trust before they will buy from you. 9. Give them content. Older people are avid readers and will appreciaterepparttar 121524 information you provide. 10. Sell what appeals torepparttar 121525 mature audience such as health products and information; tips on managing their retirement assets; ideas for low-cost travel; help with buying gifts for their grandchildren;repparttar 121526 low-down on repparttar 121527 best places to retire; products that make it easier for them to stay in their own homes; ways to earn extra income; and opportunities to save money.

Get withrepparttar 121528 "age wave" now, and find ways to profit from this incredible, growing group of consumers.

Joanne Fritz specializes in the mature market as head of American Dream Publishing. She publishes http://www.notyetretired.com http://www.second50years.com http://ebiz-for-seniors.com


Don't Try To Be My Sugar-Daddy!

Written by Dr. Bill Nieporte


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2. These offers also assume that you are basically lazy.

Those who want a "sugar-daddy" probably are rather lazy. You're not, are you? Check outrepparttar truly successful business builders inrepparttar 121521 world (both online and off) and you will discover that they are all hard-working and industrious individuals--and they encourage and expect that same type of effort in their partners. These men and women realize that building a successful business requires an honest and consistent effort.

3. These opportunities don't work!

Here'srepparttar 121522 final problem withrepparttar 121523 "sugar-daddy" approach to marketing. It just plain doesn't work. If you've ever been caught up in one of these ventures, you'll know thatrepparttar 121524 only people who are getting any wealthier arerepparttar 121525 few scoundrels atrepparttar 121526 top who thought uprepparttar 121527 darn thing.

I don't know about you, but I am tired of those "opportunities" that don't work, aren't ethical, promote laziness, and appeal torepparttar 121528 darker side of human life. Give me something that works. Give me something that can make a positive difference in somebody's life.

And if you join one of my business ventures, don't sit on you lazy rear and wait for me to do WHAT ONLY YOU CAN DO to build your business. I will support you! I will encourage you! I will train you! I will hold you accountable to your commitments, goals, and ambitions. But I will definately NOT be your "Sugar-Daddy."

Don't Try To Be My Sugar-Daddy! I don't need one! You don't either, do you? You are a hard-working and industrious individual who is willing to work to succeed, right? Then here's what I invite you to do! The next time somebody offers to "build your business for you" and "make you rich," tell them that you don't need a "sugar daddy!"

You can subscribe to Bill Nieporte's popular bi-weekly ezine: "The Success In Life Newsletter" at http://ezinesuccess.com


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