Marketing: Article Title: 10 Ways To Get Your Share of the Mature

Article Title: 10 Ways To Get Your Share of the Mature

Written by Joanne Fritz, Ph.D.

Every 7.7 seconds someone in repparttar

United States turns 50.

The 50+ population controls more than $7 trillion in wealth and is responsible for 50% of all discretionary spending. It purchases 41% of all new cars, buys 80% of all luxury travel, and is 30% more likely to purchase products online than younger users.

Yet, internet marketers often miss this rich potential market.

Perhaps they don't think older people are on repparttar 121522 web. However, older adults are often more "wired" than we think. Many seniors are coaxed into going online by their children or grandchildren. But, once they have logged on, many become eager Internet users. Plus, internet use is high among those over 50 who work and have college degrees.

Indeed, this group is more likely than younger Americans to be online on a typical day. Wired seniors say it has helped them connect better to loved ones and makes it easier to get information.

So, how do you reach them? First, recognize that repparttar 121523 over 50 crowd are not all alike. They are more diverse than any other market segment, spanning those at repparttar 121524 peak of their careers, to active, independent seniors, to repparttar 121525 elderly in need of care.

Here are some clues to communicating with and ultimately selling to repparttar 121526 new mature market.

1. Do not talk down to, or treat them as children, or remind them of their age. Most do not consider themselves "old." 2. Although there is disagreement about using words like "senior citizen," reserve such terms for World

Don't Try To Be My Sugar-Daddy!

Written by Dr. Bill Nieporte

When you marry a "southern girl" (like I did) you learn a brand new vocabulary! I heard an interesting phrase from my "southern born" wife. Commenting on a man who left his wife for a "younger woman," Jeana said: "That woman doesn't love him! She's just looking for a 'sugar-daddy' to pay her credit card bills!"

Isn't that repparttar approach many marketers take when looking to recruit others into their business venture? How many times a day do you get junk email from people offering (in essence) to be your "sugar-daddy?" Here's just a few examples of these offers in my email box for today:

"Guaranteed $90,246.00 in 60 Days or Less!"

"Let Me Build Your Downline for YOU!"

"I'll do ALL THE WORK-->YOU keep ALL repparttar 121521 MONEY!"

"Get 10,000 in Your Downline OverNight With Our 'System!'"

"Massive Advertising About To Begin: Join Now For Spillover!"

Aren't you sick of it?

Aren't you tired of all that *sham and scam spam* that promises unlimited riches, without work, virtually overnight?

It certainly bugs me. Here's why?

1. These offers appeal repparttar 121522 lower-self.

The people who want to be your "sugar-daddy" try to entice you to believe that that only thing that matters is repparttar 121523 acquisition of more wealth. For those who desire to be your "sugar-daddy" things like ethics, values, morals, and just plain good manners don't matter. What matters "mo money, mo money, mo money!"

Don't you wish that somebody would appeal to your higher-self? Don't you wish that somebody would appeal to your desire to help, build, and create something of lasting value? Isn't wealth earned helping others much more enjoyable that simply getting rich? Aren't you one of those people who still think that ethics, values, morals, and good manners really do matter?

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