2. Your content

Submission sites are just tools, never think of them as an assurance that once your articles are distributed they are sure to bring you back big results. Article announcement groups and sites are just there to display your articles for readers (Who might be interested with your articles) and for publishers to pick your articles and reprint them in their site or ezine. Thus, getting greater results totally depends on your article, how interesting it is to readers and how it gets publisher’s attention/interest to make them publish it.

My advice, do not just write an article for sake of distributing it and hoping to get traffic out of it. Write an article that will surely give you results after using article distribution services and sites as tools for distribution.

What this really means is that you can use content that is relevant to your site and take any credit that is due to you. The more keywords that are mingled within it, higher likelihood that your site will gain ground as an authority on product. The engines will recognise it, and loyal visitors will have more information on product as well.

The very best method is to target articles that are theme-relative. If your site is selling shoes, then source articles on shoes and its materials, uses, colours, or anything pertaining to product. Unless you have done something to upset search engines, this will always help with few exceptions. If spiders or bots register a change in a sites content, they are more inclined to revisit. The main advantage to having fast spider return, is to get new “news” out in public domain. This may offer a time-advantage over competitors. The very same strategies apply to blogs, which can often be more effective than regular sites, due to their superior structure, internally, and with respect to linking.

Even without a particular targeting exercise, increased content should bring some “incidental traffic” that may often occur as a consequence of content. In other words; your content may not always be theme related, but engines could return your site as a match for any keywords that it doesn’t find a more suitable match for. It is up to you to “grab” such traffic, any way that you can. This is not ideal by any means, but anything is better than nothing, and somewhat cumulative.