There is a lot of talk about Content but is it just that and if it is not, then how does one go about reaping rewards. A brief examination follows. Simply put, without content you have nothing but banners and graphics. You cannot get traffic on those alone. I repeat, you cannot get traffic on those alone!The very best traffic is search engine traffic because of
price tag. Practically ZERO!
For most part, search engines react to search terms. Results for search terms are contained within content or text, with only exception being metatags in general, and domain names. Even those will rarely do it. Rarely!
Keywords or search terms are “matched” with similar words within text, and incidence of them. If an engine holds such “words” from a site within its database, you are much closer to getting free traffic. That is a fact.
Now there are two ways to accomplish that. 1.Create your own content. 2.Use someone else’s.
Creating your own content is not for everyone, but it is always a good idea to give it a try. You will likely succeed with time, research and experience. Few people are born with esoteric knowledge, however it seems, and are more likely to have applied themselves over time.
Using content of others should be a consideration also, and is volume dependent. One person alone is limited when a high volume is expectation. Originally, ghostwriters were employed to make someone look good in a literary sense. Pay person X to write article Y, and employer retains copyright. This is widespread, no secret, and perfectly acceptable. This process is very like way that your boss will exploit your services in return for a fee. It is commerce.
Anyway, search engines don’t really care who writes something or anything, as long as it is written. Their primary job is to find it, index it, and return it. In a modern context, copyright regarding content, is retained by author, unless otherwise agreed.
