Can we not write copy that actually describes product/ service in terms that our reader understands just what is being offered? Oh, did I mention how boring our sales letters are?

This is not sour grapes. After all, we brag non-stop about our offers. OK. Fine. Let's Stand and Deliver. Let's recognize hand writing on our monitors...

Baby, The Internet Times - They Are A-Changin'

The internet may be changing. But I can assure you this... People have not changed. They still want same things they've always wanted. People still want to buy from people they know, like and trust.

Perhaps our customers are looking for more value. Perhaps they're demanding a more personal touch. Perhaps they're sick and tired of sales letters and websites that read like late night TV infommercials.

Perhaps our customers do know what we're going to say - before we say it - because they see through crapola that ain't gonna fly anymore.

Are we going to change our strategies and tactics to meet todays opportunities? Are we going to remain A One Trick Pony? And continue beating a dead horse. Or are we preparing to stand and deliver?

You may want to hold up on searching for a new affiliate program or a new internet guru. Perhaps you'd be better served by re-defining your target market.

At very least take another look at your market's current problems. Define those problems. Then find solutions. Solutions that aren't presented in same old One Trick Pony methods.

Let's stop crying into our beer. And get on with it. We live in exciting times. Let's take advantage of them.

Once you have captured their name and email address you can always send product offers and special deals to your list. Since they know you and feel comfortable with you, they will be more receptive to your sales attempts.

If you have discussion board magnet, you can set up a rotating banner script that displays banner ads for your products not for banner exchanges.

What can you do to build your traffic magnet now?

1.Start Your Own Discussion Board: You can find software at http://www.cgi-resources.com or at other cgi sites. If you don't have experience installing CGI scripts, I suggest that you hire someone who does. If you do this, I suggest that you have them install rotating banner software as well and then begin to design or have someone design banners for you. 2.Build Your Own Article Library: You can find many free and useful articles in which your target market would be interested by scouring web, collecting and posting them on your site.

Once you have a traffic magnet set up, remember to sell to your audience. Set up an opt-in list and sell to it.

Remember, people on net are skeptical and quick to click away. When you provide a traffic magnet they will return again and again instead of never at all.