Are You a One Trick Pony?

Written by Edward Thorpe


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Can we not write copy that actually describesrepparttar product/ service in terms that our reader understands just what is being offered? Oh, did I mention how boring our sales letters are?

This is not sour grapes. After all, we brag non-stop about our offers. OK. Fine. Let's Stand and Deliver. Let's recognizerepparttar 121878 hand writing on our monitors...

Baby, The Internet Times - They Are A-Changin'

The internet may be changing. But I can assure you this... People have not changed. They still wantrepparttar 121879 same things they've always wanted. People still want to buy from people they know, like and trust.

Perhaps our customers are looking for more value. Perhaps they're demanding a more personal touch. Perhaps they're sick and tired of sales letters and websites that read like late night TV infommercials.

Perhaps our customers do know what we're going to say - before we say it - because they see throughrepparttar 121880 crapola that ain't gonna fly anymore.

Are we going to change our strategies and tactics to meet todays opportunities? Are we going to remain A One Trick Pony? And continue beating a dead horse. Or are we preparing to stand and deliver?

You may want to hold up on searching for a new affiliate program or a new internet guru. Perhaps you'd be better served by re-defining your target market.

Atrepparttar 121881 very least take another look at your market's current problems. Define those problems. Then findrepparttar 121882 solutions. Solutions that aren't presented inrepparttar 121883 same old One Trick Pony methods.

Let's stop crying into our beer. And get on with it. We live in exciting times. Let's take advantage of them.

Edward Thorpe, The Laziest Dude on the Internet, publishes The Home Grown Biz Advocate. Smart, funny and candid Home Biz Opp selling tips, tricks & free help. Get yours at http://www.growahomebusiness.com/newsletter/default.cfm mailto:webmaster@growahomebusiness.com


Are You Showing Potential Customers the Exit Before they've Even Started Shopping?

Written by Marc Goldman


Continued from page 1

Once you have captured their name and email address you can always send product offers and special deals to your list. Since they know you and feel comfortable with you, they will be more receptive to your sales attempts.

If you haverepparttar discussion board magnet, you can set up a rotating banner script that displays banner ads for your products not forrepparttar 121877 banner exchanges.

What can you do to build your traffic magnet now?

1.Start Your Own Discussion Board: You can findrepparttar 121878 software at http://www.cgi-resources.com or at other cgi sites. If you don't have experience installing CGI scripts, I suggest that you hire someone who does. If you do this, I suggest that you have them install rotating banner software as well and then begin to design or have someone design banners for you. 2.Build Your Own Article Library: You can find many free and useful articles in which your target market would be interested by scouringrepparttar 121879 web, collecting and posting them on your site.

Once you have a traffic magnet set up, remember to sell to your audience. Set up an opt-in list and sell to it.

Remember, people onrepparttar 121880 net are skeptical and quick to click away. When you provide a traffic magnet they will return again and again instead of never at all.

Marc Goldman, Goldbar Enterprises subscribe to The Marketers Resource Weekly: The Free Internet Marketing Resource for the New Millennium. Subscribe at http://www.goldbar.net Discover the exclusive members only website that will propel your business to dizzying heights. The Ultimate Marketers Resource


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