Are You a Dreamer?

Written by LInda Offenheiser


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To succeed at anything, whether it’s life in general or Internet marketing in particular, you have to plan your success and takerepparttar steps necessary to achieve it. You can’t sit idly by and wait for success to find you. If you do, you’re engaging in nothing but a “pipe dream” and nothing is exactly what will come of it.

Don’t be Afraid to Dream, But . . .

If you want to realize your dreams you have to be willing to work for them. If you aren’t prepared to work, you don’t wantrepparttar 120564 dream badly enough. If that’srepparttar 120565 case, repparttar 120566 vision of achieving it won’t be strong enough to motivate you and keep you on track.

However, if your dream is really important to yourepparttar 120567 desire to achieve it will provide allrepparttar 120568 fuel you need. It will keep you moving toward your goal even when challenges threaten to derail you.

Make Sure You Want it Badly Enough!

Do you dream of owing a mansion onrepparttar 120569 ocean or driving a black Ferrari? How badly do you want it? Are there other things you want more? Prioritize your dreams. The dreams that meanrepparttar 120570 most to you, those you crave deep inside, arerepparttar 120571 ones that providerepparttar 120572 strongest motivation to succeed.

Internet marketing isn’t as easy as some would have you believe. But . . . you can accomplish anything you set your mind to! Make it easier on yourself by believing your dream, whatever it may be, will come true.

Dream Big . . .

But be prepared to work hard!

Linda Offenheiser is the owner of Stress-Free Copy where sales copy comes alive! Always the right words with no stress, no hassle, no time wasted. She also publishes a weekly marketing ezine, All the Write Stuff!, that’s informative, friendly and fun! You can visit her at http://www.stress-freecopy.com or subscribe at http://www.stress-freecopy.com/subscribe.htm


How to Grab Attention with Your Articles

Written by Charlie Cook


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- Does your headline focus onrepparttar selling points that distinguish your products and services fromrepparttar 120563 competitions?

Writing Headlines that Get Your Prospects' Attention People look at web sitesrepparttar 120564 same way they look at magazine ads. They scanrepparttar 120565 page quickly to see ifrepparttar 120566 product or service is something they want. Onrepparttar 120567 web or in a marketing brochure, if you capture their interest, they'll keep reading.

The best way to do this is to give them a clear idea ofrepparttar 120568 problems your products or services can solve and/orrepparttar 120569 benefits you provide. Use a few carefully selected words such as:

- Leverage your expertise to attract a steady stream of clients - Reliable Office Supplies, free next day delivery. - In-home sports training for exercise enthusiasts - Web and print design that helps your business grow - Costa Rica Travel, Unique off-the-beaten track tours to jungles and beaches

Your page headline should communicate clearly what you offer clients, which problems you solve andrepparttar 120570 benefits you provide. Do your headlines:

- Clarify what you do? - Describerepparttar 120571 problems you solve? - Define whom you do it for? - Explainrepparttar 120572 benefits? - Emphasis a key selling point? - Compel your prospects to keep reading?

Imagine that you worked at an exercise facility and wanted to attract clients for your massage business. Here are some possible headlines you might use for your flyer and associated critiques.

- George Jenkins Massage (It's your name but so what)

- Are You Bothered By Back Pain (Better, it definesrepparttar 120573 problem)

- 7 Ways to Get Instant Back Pain Relief (Definesrepparttar 120574 problem and a solution)

- How Computer Users Can Banish Back Pain in One Hour (Defines who your target market is,repparttar 120575 problem andrepparttar 120576 benefit)

Grab your prospects attention inrepparttar 120577 first few seconds with your headline. Then follow with compelling copy that clarifiesrepparttar 120578 value of your products and services and you'll generate many more sales. - 2004 © In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up to receive the Free Marketing Guide, '7 Steps to Grow Your Business' and the 'More Business' newsletter, full of practical tips you can use at http://www.charliecook.net


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