To succeed at anything, whether it’s life in general or Internet marketing in particular, you have to plan your success and take steps necessary to achieve it. You can’t sit idly by and wait for success to find you. If you do, you’re engaging in nothing but a “pipe dream” and nothing is exactly what will come of it.

Don’t be Afraid to Dream, But . . .

If you want to realize your dreams you have to be willing to work for them. If you aren’t prepared to work, you don’t want dream badly enough. If that’s case, vision of achieving it won’t be strong enough to motivate you and keep you on track.

However, if your dream is really important to you desire to achieve it will provide all fuel you need. It will keep you moving toward your goal even when challenges threaten to derail you.

Make Sure You Want it Badly Enough!

Do you dream of owing a mansion on ocean or driving a black Ferrari? How badly do you want it? Are there other things you want more? Prioritize your dreams. The dreams that mean most to you, those you crave deep inside, are ones that provide strongest motivation to succeed.

Internet marketing isn’t as easy as some would have you believe. But . . . you can accomplish anything you set your mind to! Make it easier on yourself by believing your dream, whatever it may be, will come true.

Dream Big . . .

But be prepared to work hard!

- Does your headline focus on selling points that distinguish your products and services from competitions?

Writing Headlines that Get Your Prospects' Attention People look at web sites same way they look at magazine ads. They scan page quickly to see if product or service is something they want. On web or in a marketing brochure, if you capture their interest, they'll keep reading.

The best way to do this is to give them a clear idea of problems your products or services can solve and/or benefits you provide. Use a few carefully selected words such as:

- Leverage your expertise to attract a steady stream of clients - Reliable Office Supplies, free next day delivery. - In-home sports training for exercise enthusiasts - Web and print design that helps your business grow - Costa Rica Travel, Unique off-the-beaten track tours to jungles and beaches

Your page headline should communicate clearly what you offer clients, which problems you solve and benefits you provide. Do your headlines:

- Clarify what you do? - Describe problems you solve? - Define whom you do it for? - Explain benefits? - Emphasis a key selling point? - Compel your prospects to keep reading?

Imagine that you worked at an exercise facility and wanted to attract clients for your massage business. Here are some possible headlines you might use for your flyer and associated critiques.

- George Jenkins Massage (It's your name but so what)

- Are You Bothered By Back Pain (Better, it defines problem)

- 7 Ways to Get Instant Back Pain Relief (Defines problem and a solution)

- How Computer Users Can Banish Back Pain in One Hour (Defines who your target market is, problem and benefit)

Grab your prospects attention in first few seconds with your headline. Then follow with compelling copy that clarifies value of your products and services and you'll generate many more sales. - 2004 © In Mind Communications, LLC. All rights reserved.