What is a Dream?

A dream is what reality would be if your life was designed according to your own plan. Is there anything really wrong with dreaming? I think not!

Dreams keep your spirit alive, give you something to strive for, keep you moving forward. Without a dream your life becomes stagnant, without purpose and unfulfilling. Is there a place for dreaming in Internet marketing?

Your Business is Built on Dreams!

What are your reasons for starting an online business? There are as many different reasons as there are marketers, but one thing we all have is a vision of improving our lives and enjoying some of things we’ve always DREAMED about.

Maybe you want independence of working from home. Maybe you want extra income to pay your bills or to provide for extras. Maybe you have an idea that excites you and has to be expressed. Or maybe you want to become another “Dot Com Millionaire”!

Whatever your reason may be, bottom line is that you dream of doing something and you’ve chosen Internet marketing as vehicle to help you achieve that dream. So what comes next?

Goals are Dreams Put into Action . . .

Do your headlines capture your prospects' attention or do they confuse them and send them away?

Are your headlines prompting prospects to learn about your products and services or click to another web site or throw away your letter?

Avoid three following headline mistakes.

Don't Emphasize Obscure Company Names Most small businesses and many not so small businesses names aren't household words. Unless your name is among top ten most recognized brands such as, Craftsman, Waterford, Rolls Royce, Discovery Channel, WD-40 or Crayola there is a very good chance people won't associate your company name with anything.

Have you ever visited a web site or read a print ad where company's name covered top part of page and it was something like, "Pharos Partners"? Unless name of your company describes what you do, it is not going to grab prospects' attention. Move it to side and make room for a creative headline.

Avoid Welcome Statements On many web sites first line you read is, "Welcome to our Site". There is a reason you don't see these in print ads. Welcome statements are a waste of time in marketing materials; they do little to help prospects understand what you do.

Delete Vague Descriptions and Statements Statements like, "Our purpose is to connect you with information and resources to achieve your maximum potential", could apply to a number of different professions. It could refer to a cooking school, a management consultant or an eldercare program.

- Are you wasting valuable space where your headline goes to feature a company name that doesn't describe what you do?

- Does your headline include "business speak" terms your children or mother-in-law can't explain?