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For example, instead of, 'Welcome to our web site about affiliate programs', how about 'Complete reviews of over 500 different affiliate programs. Find out who has highest payouts and best selling products for your website.'
Mistake #3: Overloading Your Visitor's Senses
Have you ever gotten eye strain from first 10 seconds of reading a website? You know ones I'm talking about - bright red font on a bright yellow background. Or dark purple font on a midnight black background.
What was webmaster thinking (or smoking)? Quick fact: If your visitor has to work to read your website, they're already gone.
While your website may not be this bad, take a second look: Is there an overload of bold font? Is web font so small you have to squint to read it? Are there tons of blinking images all competing furiously to capture your readers' attention?
Make sure your website isn't turning visitors away because it strains their eyes or overloads their senses.
When all else fails remember that old standby is best: black font on a white background is easiest for everyone to read.
Mistake #4: 'Am I Still On The Same Website?' - Having an Inconsistent Layout
If you want visitors to remember your website, nothing says 'professionalism' more than a consistent layout throughout your website. Keep your navigation bar in same place on all pages. Keep colors consistent and logo in same spot if you have one.
There's nothing more confusing than clicking on a link and feeling like you've entered a completely different website. Trust is a big factor when it comes to making sales online. To keep that trust, give your visitor a feeling of always knowing where they are and which website they're visiting!
So there you have it - 4 simple website mistakes that cost you traffic and sales. These mistakes may seem obvious, but you'd be surprised at how many webmasters make them. Steer clear of them and you'll automatically put more money in your pocket at end of day.
Kathryn O’Neill is contributing writer to Web Conversion: How To Sell More With Your Website
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