Are You Losing Sales Because of These 4 Simple Website Mistakes?

Written by Kathryn O'Neill

Losing website sales and traffic is sometimes simply a case of web usablity - your website just isn't clear to your visitors. By fixing these simple mistakes, you'll easily increase your conversion rate and make more online sales.

Mistake #1: No Clear Web Navigation System

Is there a clear navigation system of links both atrepparttar top and bottom of each of your web pages?

Does your visitor scroll down torepparttar 143239 bottom of a web page only to find one or (even worse) NO links there? Do they have to scroll allrepparttar 143240 way up torepparttar 143241 top ofrepparttar 143242 web page to continue browsing your website?

Guess what - your customer is out of there. So many websites make this mistake and needlessly lose traffic.

Another mistake websites make is puttingrepparttar 143243 navigation system in an out-of-the-way place that makes it difficult forrepparttar 143244 user to find. Maybe it blends in withrepparttar 143245 background. Mayberepparttar 143246 font is so small, visitors easily miss it.

Don't assume your visitors are web savvy or automatically know where to look to navigate your website. Make it easy for them by having a clear, easy to find navigation system. They'll stay on your website longer, which increasesrepparttar 143247 chance that you'll makerepparttar 143248 sale.

Mistake #2: Ignoringrepparttar 143249 WIIFM Principle (What's In It For Me?)

Doesrepparttar 143250 home page state clearly and concisely what your website can do for your visitor?

Forget about telling your visitor how wonderful you are, how much experience your company has, how many years you've been around or how many awards you've won.

They don't care. They want to know what you can do for them - and they want to know it now. Inrepparttar 143251 fast-paced, hectic world that isrepparttar 143252 Internet, you have about 3-5 seconds to convince your visitor that your website is worth their time. That's it (and that's being generous).

Your website should have one clear statement - in an easy-to-find place - about exactly what you can do for your customer. It should staterepparttar 143253 major benefit of doing business with you orrepparttar 143254 major benefit of your product. Your web visitors shouldn't have any questions about your site's purpose after reading that statement.


Written by Annette Thomas

The first step in locatingrepparttar best and most affordable web hosting company for your needs is to hit your favorite search engine and then to start collecting email addresses of hosting firms. Take a quick look around at what each company offers to determine possible suitability. If their web site doesn't function correctly, it's wise to look elsewhere. Ensure you review their company profile to get a "vibe" about their practices and ethics. Ifrepparttar 143238 company profile only details how good they think they are, run like hell. The rest of your initial enquiries can be handled via email. Letrepparttar 143239 hosting services know that you are approaching a number of companies. You can make this clear by putting allrepparttar 143240 company email addresses inrepparttar 143241 CC field. This strategy will quickly identifyrepparttar 143242 companies who genuinely want your business and also allow you to easily run through an initial cull, saving you valuable hours in research. Not all web hosts are created equal The criteria forrepparttar 143243 first cull is simple - if they don't respond to your enquiry within 24 hours, delete them from your "possibles" list. This also applies if they only send you links to promo material without any personalized message. To really test them out, send your email late on a Saturday night - whereverrepparttar 143244 hosting company is inrepparttar 143245 world, it will berepparttar 143246 weekend. The idea behindrepparttar 143247 24 hour strategy is this - if a company can't respond to pre-sales questions quickly, it may be an indication of what their customer support is like. Also, many web site hosts don't seerepparttar 143248 "big picture". You may be starting out small, but who knows how big you'll become and how many other people you will refer to their service? A forward thinking company recognizes this and communicates appropriately. Don't make it too hard onrepparttar 143249 hosting companies in your email to start off with, you can ask more detailed questions as you reducerepparttar 143250 list of possibilities. . Hosting Service Recommendation: uses a excellent email support service that makes telephone support look positively antiquated. Test it out for yourself and ask them some pre-sales questions! Visit ThinkHost today!

Looking for a new web host? The first step in locatingrepparttar 143251 best and most affordable web hosting company for your needs is to hit your favorite search engine and then to start collecting email addresses of hosting firms.

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