There are a variety of ways to promote your web site, ezine, products, etc. that don't cost money. However, they require strategy, cleverness and consistent effort, in order to be effective. The increasingly popular, "free and easy" advertising schemes are not designed to benefit you, and they won't.

3)Persistence is main ingredient.

You learn internet marketing like you learn anything else, by doing it. All you have to do is keep trying until you get hang of it. This doesn't mean you keep beating a dead horse. Don't be afraid to change direction when you know something isn't a good fit.

4)You have to do your homework.

Let's face it, those in know aren't just going to hand over all of their techniques, tricks, and secrets. And when they do finally let cat out of bag, news spreads like wildfire. And when everybody starts doing same thing it quickly loses it's potency. The good news is that there are clues everywhere as to what really works, and if you are ready to play detective, you will gradually figure out exactly what it is that you need to do. Be willing to do your research, eventually it will payoff in a big way.

In closing, I would like to offer you just three words of advice. Follow them and you are practically guaranteed success. DON'T GIVE UP!

I know you have several legitimate concerns about "renting" your e-mail names but please give me one more minute...

First "renting" is renting, not selling. You will rent your list for a one time rental fee -- you NEVER give up list ownership or control.

Of course a major concern is SPAM, which is unasked for e-mail.

I'm talking about opt-in e-mail and opt-in mail is not SPAM. It's opposite.

Before adding your names to a well constructed Data Base your e-mail names must be given an opportunity to opt-in OR opt-out of future mailings. If they opt-out they WILL NOT be rented or mailed. It's as simple as that, they will not be mailed -- SPAMed.

If they opt-in they will receive mail. Every mailing ALSO gives them a continuing chance to opt-out of future mailings if they so choose. By opting-out they will come off data base but NOT off your list. They will stay with your for as long as they choose.

This opt-in/opt-out procedure is endorsed (and required) by Direct Marketing Association and all major ISPs. Opt-in mail (asked for mail) is very different from SPAM which is NOT asked for.

This project requires almost no work from you. All you'll need to do is upload your names to computer house. Your names are secure and NEVER leave or are given to anyone who rents list. You have no out of pocket expenses. You will receive a monthly check and financial report.

The purpose of a "dot-com" is to make money. Using all of your assests can help you become more profitable by helping you generate additional monthly income through list rental.

Ron Jackson, President of e-mailWorks.com a leading provider of opt-in mailing lists and internet marketing services. For more call 510 704 9490 or visit www.e-mailWorks.Com