The very nature of ecommerce allows people who have no money, inadequate knowledge, and very little if any business experience to stake their claim. Is it any wonder that most of these people never even see postive cash flow?

If I were one of these people (and I have been), I wouldn't let these "handicaps" hold me back (and I didn't).

So if you haven't exactly found sweet spot yet, I urge you not to look upon yourself as a failure. In fact, if you haven't given up yet, you are a lot more successful than most.

You see, we've been led to believe, by people trying to sell us courses, ebooks, memberships, etc., that it's easy, that we don't need any money, special knowledge, or experience in order to quickly realize not only profits, but BIG profits. And in a way these people are actually right. But it's because of what their sales pitch doesn't tell us, that we still end up broke, frustrated, and confused.

So what do we need to know that we are not being told?

1)It takes work.

Consistent and disciplined effort is what gets results. Don't do something one time and expect riches to come knocking at your door.

But most web sites do not leverage all of their assets. I know, I've been a web publisher for past three years and a "print" newsletter publisher for nearly a total of 20 years.

I'd like to share this money making idea with you by telling you about three men I've worked with and how they built wildly profitable print publishing empires by using a simple but highly effective marketing concept...

In 1960s Bill Bonner, Howard Ruff and Brian Smith built their print financial newsletter companies solely on marketing power of direct mail. Those men are largely unknown by Internet publishers.

By using direct mail those publishers literally generated billions of dollars in both paid financial newsletter subscriptions and in list rental income.

Now in 2000 Internet has eclipsed print newsletters but not one web based financial publication is as remotely profitable as those of Bonner, Ruff and Smith. Why?

Because Internet marketing has not yet developed most basic direct marketing tool that connects directly customers with financial services providers.

That tool for Bonner, Ruff and Smith was direct mail list, now it's direct e-mail lists.

A well constructed file of e-mail names can help you instantly leverage your assets and income in same way print publishers like Money magazine, Time, Newsweek and The Wall Street Journal rent their subscriber lists.