Continued from page 1
4) DON'T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!
Occasional use of capital letters to emphasise a word is ok, but be aware that some spam filters delete email messages with words all in capitals.
5) Call To Action The first two sentences of your email should identify a possible problem
recipient may have, tell them who you are, and what you want them to do.
So sentences such as: "Fed up with not appearing in search engine listings? NikkiPilkington.com offer guaranteed top listings in most major search engines. Click here for your free report" get
message across quickly and easily. Then you can use
rest of
email to expand on your products and services.
6) Conclude & PS If you have a fairly long email, don't forget to repeat
call to action at
end, and in a PS to remind
reader once again what they should do.
7) Sense of Urgency Create a sense of urgency by using phrases such as 'First 50 to apply' or 'Only valid until' - fear of missing out on something always generates a good click through - guaranteed
So that's your 7 step guide to a great email marketing campaign - for more free internet marketing articles, please visit www.nikkipilkington.com
