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4) DON'T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!
Occasional use of capital letters to emphasise a word is ok, but be aware that some spam filters delete email messages with words all in capitals.
5) Call To Action The first two sentences of your email should identify a possible problem recipient may have, tell them who you are, and what you want them to do.
So sentences such as: "Fed up with not appearing in search engine listings? NikkiPilkington.com offer guaranteed top listings in most major search engines. Click here for your free report" get message across quickly and easily. Then you can use rest of email to expand on your products and services.
6) Conclude & PS If you have a fairly long email, don't forget to repeat call to action at end, and in a PS to remind reader once again what they should do.
7) Sense of Urgency Create a sense of urgency by using phrases such as 'First 50 to apply' or 'Only valid until' - fear of missing out on something always generates a good click through - guaranteed
So that's your 7 step guide to a great email marketing campaign - for more free internet marketing articles, please visit www.nikkipilkington.com
Nikki Pilkington is owner/manager of NikkiPilkington.com, an internet marketing consultancy based in Northampton, UK. She has been marketing websites for almost ten years and specialises in high search engine placements and opt in email marketing