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Think about what benefit of your product or service is and focus on that. If you are a computer maintenance company your product may be "server management and database maintenance" but you will be better off saying that you can help "increase office productivity by allowing easier access to client files". Many times your customers donít understand your business. That is why they have to hire you. Make sure to explain to them not only what you do, but how it can help them.
When a customer gives you their email address you have one more way to get your message to them.
One of best ways to supplement Direct Mail Marketing is Direct Email Marketing. However, unlike direct mail marketing, unsolicited email marketing is illegal. You canít just go out and buy a list of email addresses and start sending to them. There is one way to purchase lists for emailing called "opt in" lists but this method is not recommended because rate of people on list that actually "opt in" to receiving your promo is very low. This is why you should always collect customersí email addresses as you are getting their physical addresses.
Also be sure not to slam your customers with too much email promotion. I recommend not sending more than one email per week to each client. Not only will this keep you from angering your customers, it will also keep up interest level and keep your emails from getting deleted before they are even opened.
If your company is planning on emailing specials or a Monthly Email Newsletter you will need to have this list for them to be effective. If you are not planning on contacting customers and prospects via email, you should be!
Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit http://www.postcardmania.com