Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving link to this page by making link more noticeable and enticing, or you could improve look of page or ease that your visitors can access necessary information on that page.

If, on other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on keeping visitors moving through your site instead of exiting at wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

Brought to by Larry Strawson author of many articles and ebooks on search engine placement.

The Progression of Google Google has come a long way in understanding needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, making ads a much more natural fit.

Many sites have been able to integrate ads into their site design using different ad formats.

Sample sites with integrated ads:

Investing Partners - http://www.investing-partners.com Podcasting Tools - http://www.podcasting-tools.com . RSS Network - http://www.rss-network.com

Online Reports Google recently took a huge step forward, providing publishers ability to track their earnings based on webmaster-defined channels. Recent improvements to Google AdSense reporting have resulted in webmasters having capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now have ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performing best.

Reporting is real-time, allowing webmasters to quickly assess effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.

Advertisers realize benefits associated with having their ads served on targeted websites, increasing likelihood that a prospective web surfer will have an interest in their product or service.

Truth Still Not Revealed Google still does not reveal what percentage of advertising revenue earned is paid to webmaster serving ads, but they have made strides related to disclosure, recently lifting ban preventing webmasters from disclosing amount they earn through serving Google ads.