Analyzing Web Traffic

Written by Larry Strawson

Continued from page 1

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improvingrepparttar link to this page by makingrepparttar 137824 link more noticeable and enticing, or you could improverepparttar 137825 look ofrepparttar 137826 page orrepparttar 137827 ease that your visitors can accessrepparttar 137828 necessary information on that page.

If, onrepparttar 137829 other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information aboutrepparttar 137830 effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. Inrepparttar 137831 case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern whatrepparttar 137832 problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact onrepparttar 137833 keeping visitors moving through your site instead of exiting atrepparttar 137834 wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targetedrepparttar 137835 visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase -repparttar 137836 more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis ofrepparttar 137837 keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break openrepparttar 137838 champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

Brought to by Larry Strawson author of many articles and ebooks on search engine placement.

For more information on search engine placement

The Evolution of Google AdSense

Written by S. Housley

Continued from page 1

The Progression of Google Google has come a long way in understandingrepparttar needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, makingrepparttar 137518 ads a much more natural fit.

Many sites have been able to integrate ads into their site design using different ad formats.

Sample sites with integrated ads:

Investing Partners - Podcasting Tools - . RSS Network -

Online Reports Google recently took a huge step forward, providing publishersrepparttar 137519 ability to track their earnings based on webmaster-defined channels. Recent improvements torepparttar 137520 Google AdSense reporting have resulted in webmasters havingrepparttar 137521 capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now haverepparttar 137522 ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performingrepparttar 137523 best.

Reporting is real-time, allowing webmasters to quickly assessrepparttar 137524 effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.

Advertisers realizerepparttar 137525 benefits associated with having their ads served on targeted websites, increasingrepparttar 137526 likelihood that a prospective web surfer will have an interest in their product or service.

Truth Still Not Revealed Google still does not reveal what percentage ofrepparttar 137527 advertising revenue earned is paid torepparttar 137528 webmaster servingrepparttar 137529 ads, but they have made strides related to disclosure, recently liftingrepparttar 137530 ban preventing webmasters from disclosingrepparttar 137531 amount they earn through serving Google ads.

About the Author: Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage a wireless text messaging software company.

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