Analyzing Web Traffic

Written by Larry Strawson

=================================================== Analyzing Website Traffic ===================================================

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpretrepparttar data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However,repparttar 137824 data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examiningrepparttar 137825 most basic data -repparttar 137826 average visitors to your site on a daily, weekly, and monthly basis.

These figures arerepparttar 137827 most accurate measure of your website's activity. It would appear onrepparttar 137828 surface thatrepparttar 137829 more traffic you see recorded,repparttar 137830 better you can assume your website is doing, but this is an inaccurate perception. You must also look atrepparttar 137831 behavior of your visitors once they come to your website to accurately gaugerepparttar 137832 effectiveness of your site.

There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply meansrepparttar 137833 number of information requests received byrepparttar 137834 server. If you think aboutrepparttar 137835 fact that a hit can simply equate torepparttar 137836 number of graphics per page, you will get an idea of how overblownrepparttar 137837 concept of hits can be. For example, if your homepage has 15 graphics on it,repparttar 137838 server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website,repparttar 137839 more accurate your interpretation will become. The greaterrepparttar 137840 traffic is to your website,repparttar 137841 more precise your analysis will be of overall trends in visitor behavior. The smallerrepparttar 137842 number of visitors,repparttar 137843 more a few anomalous visitors can distortrepparttar 137844 analysis.

The aim is to userepparttar 137845 web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. Ifrepparttar 137846 time spent is relatively brief, it usually indicates an underlying problem. Thenrepparttar 137847 challenge is to figure out what that problem is.

It could be that your keywords are directingrepparttar 137848 wrong type of visitors to your website, or that your graphics are confusing or intimidating, causingrepparttar 137849 visitor to exit rapidly. Userepparttar 137850 knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

The Evolution of Google AdSense

Written by S. Housley

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. Asrepparttar Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbedrepparttar 137518 coat tails ofrepparttar 137519 Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.

How Does Google AdSense Work? The concept is simple: The publisher or webmaster inserts a java script into a website. Each timerepparttar 137520 page is accessed,repparttar 137521 java script pulls advertisements from Google's AdSense program. The ads are targeted and related torepparttar 137522 content contained onrepparttar 137523 web page servingrepparttar 137524 ad. If a web surfer clicks on an advertisement served from Google,repparttar 137525 webmaster servingrepparttar 137526 ad earns a portion ofrepparttar 137527 money thatrepparttar 137528 advertiser is paying Google forrepparttar 137529 click.

Google handles allrepparttar 137530 tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, withoutrepparttar 137531 headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers inrepparttar 137532 AdWords program from which Google pullsrepparttar 137533 AdSense ads. Webmasters seem less concerned byrepparttar 137534 lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense While Google's initial system was fairly rudimentary, only providing publishersrepparttar 137535 option of displaying a handful of advertising formats,repparttar 137536 technology behind evenrepparttar 137537 first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determinerepparttar 137538 content contained onrepparttar 137539 web page servingrepparttar 137540 ad. Oncerepparttar 137541 content is assessed, and appropriate ads that contain related content are served.

Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, inrepparttar 137542 unlikely event that Google is unable to provide related content ads.

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