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One you have written that, then look at things that go hand-in-hand with selling of your Paint Pellet Guns. I mean they need accessories right? So, set up another section within your site on accessories that are needed.
Your visitor is totally gobbed-smacked because you have just brain- dumped all you know about paint pellet guns and you have even gone so far as to recommend accessories they would need. This is very same information that they would have received if they had gone to your Main Street Store, but you aren't on Main Street, you are online so you improvise.
BUT...don't stop there, think a little more outside box. A prospect has gun, accessories, what else do they need?
How about a place to fire it off? So, you go out and search for places that have paint pellet war games and firing ranges (if they even have such a thing as a range). If there are weekend retreats etc, find out and have another section on your site that lists them.
You could even set up a little discussion board for your visitors where they can touch base with others who are into paint pellet guns and war games so they could set up little meets between two teams, etc. Are you starting to see just how powerful YOUR KNOWLEDGE is and how copywriting plays an important role in exchange??
Writing down what you know is not hard. Basically it is a brain dumping of everything inside you...you knowledge about a specific subject. Where you might get a little hung up is taking that knowledge and putting it into an order that will be effective for you.
In that regard there are copywriters who can help with that process and they can take essence of what you are expressing and tweak it for you so that it does have emotion and impact your "salesman" (site) needs.
To find a copywriter you can go into google.com and do a search. Or, go and seek out Phyllis who is always available to help you along way.
I will say this from my own experience that I strongly believe and recommend that everyone use a copywriter. If you don't have a flair for words, a copywriter can certainly help you. If you want to save yourself a little money, then write own what it is you want to convey and have copywriter tweak it for you. That way you aren't starting from scratch, because remember your copywriter's time is your money.
If you still need some help in getting rolling along then look to this resource. I just downloaded it and read it through and it is great! http://netwriting.sitesell.com/proven-web-tactics.html
If you site is your "salesman" doesn't it make sense that it say all right things and be your "voice" when you can't meet these people face-to-face?
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach