You write it, (hey, did I just hear you grasp for breath at thought of writing your own course? Don't worry there is a resource below to help you), plug it into an autoresponder and BINGO...you are ready to start giving it away. The system takes care of itself.

2. LEVERAGE (my personal favorite) Ok, picture this...You have written your 7 day eCourse, and on very last day, you include an offer to "prospect" saying that they have permission to upload YOUR eCourse to their autoresponder and offer it to their networks and down-lines.

They of course are biting at bit to do it, because it is good quality information and they are now able to use it as a means of building a list of their own...but it gets even better.

By offering YOUR eCourse to them, you are now LEVERAGING yourself through their marketing efforts. They are going to start giving it away, for price of an email address, to people that perhaps you may never have even reached on your own, which of course leads to...EXPOSURE, EXPOSURE, EXPOSURE. Because your name and contact information is on each and every autoresponder that your course is uploaded on.

That is in my terms LEVERAGE...but using online marketing terms it also is referred to as VIRAL MARKETING.

How powerful is that???

....PRETTY POWERFUL!

John D. Rockefeller once said: "I would rather earn 1% off of 100 people's efforts than 100% of my own efforts."

Hmmm, I think that pretty much hits it out of ballpark for you and you get idea of just how powerful eCourses are and why you need one.

The question is, knowing what you know now, are you going to act on it and put this email marketing tactic to work for you?

Automatic Income Streams is a fantastic ebook which will walk you through process of developing your own quality, information driven eCourse. Yes, your OWN...not someone else's. It all boils down to my person belief...why rent when you can own ;o)

It will help you from Concept to Delivery, even offers you with good solid suggestions for resale rights if that is way you want to go. You will also receive an eCourse template that you can use for your own eCourse. It is a good resource and one that should be in any Marketing Library. Check it out here http://www.profitspace.com/ais

One you have written that, then look at things that go hand-in-hand with selling of your Paint Pellet Guns. I mean they need accessories right? So, set up another section within your site on accessories that are needed.

Your visitor is totally gobbed-smacked because you have just brain- dumped all you know about paint pellet guns and you have even gone so far as to recommend accessories they would need. This is very same information that they would have received if they had gone to your Main Street Store, but you aren't on Main Street, you are online so you improvise.

BUT...don't stop there, think a little more outside box. A prospect has gun, accessories, what else do they need?

How about a place to fire it off? So, you go out and search for places that have paint pellet war games and firing ranges (if they even have such a thing as a range). If there are weekend retreats etc, find out and have another section on your site that lists them.

You could even set up a little discussion board for your visitors where they can touch base with others who are into paint pellet guns and war games so they could set up little meets between two teams, etc. Are you starting to see just how powerful YOUR KNOWLEDGE is and how copywriting plays an important role in exchange??

Writing down what you know is not hard. Basically it is a brain dumping of everything inside you...you knowledge about a specific subject. Where you might get a little hung up is taking that knowledge and putting it into an order that will be effective for you.

In that regard there are copywriters who can help with that process and they can take essence of what you are expressing and tweak it for you so that it does have emotion and impact your "salesman" (site) needs.

To find a copywriter you can go into google.com and do a search. Or, go and seek out Phyllis who is always available to help you along way.

I will say this from my own experience that I strongly believe and recommend that everyone use a copywriter. If you don't have a flair for words, a copywriter can certainly help you. If you want to save yourself a little money, then write own what it is you want to convey and have copywriter tweak it for you. That way you aren't starting from scratch, because remember your copywriter's time is your money.

If you still need some help in getting rolling along then look to this resource. I just downloaded it and read it through and it is great! http://netwriting.sitesell.com/proven-web-tactics.html

If you site is your "salesman" doesn't it make sense that it say all right things and be your "voice" when you can't meet these people face-to-face?