Why...?

eCourses create fantastic results:

1. They are an effective way to bring in more subscribers to your newsletters. 2. They can be basis of creating a new opt-in list. 3. They generate profits.

The thing I like best about eCourses is way they help with three fundamentals in marketing, which are:

Number One... You have heard it said numerous times... "That in order to succeed online, you need a list(s)."

An eCourse provides you with means of building a list. For price of an email address, a prospect gives their permission for you to send them your course...BINGO now you have a name and address and you can start to build upon gaining trust with that person.

Number Two... People will do business with people they; know, like and trust.

eCourses provide an excellent way to build trust and create a rapport with people through providing good, quality information. Information that will peg you as "expert" in your given field. When you have "trust" of your prospects they are more apt to take your recommendations into consideration, which of course and let's be honest here, leads to additional revenue for you.

Number Three... It takes between 7-10 exposures to your business before a prospect will register your business in their mind.

eCourses provide you with a medium in order to create that exposure. Stop and think about that for a second and you will soon see how that can work to your benefit.

A typical eCourse is about 5-7 days in length...each day a new "lesson" is sent to your prospect which is an additional "hit" or "exposure" that they have received. That is an additional time that you and your business have their direct attention.

After completion of course you follow up with them on a regular basis and provide more great content and of course offers.

The benefits of offering your own eCourse don't stop there, there are many more...however, two that really "hit home" are these:

Wow, that totally blows my mind. If copywriting is not that important then what is? If a propsect visits your site then tell me what it is that makes sale?

Your site is your "salesman." I mean really think about that. Your online business is NOT like an offline business where someone can "walk in" and you can talk to potential customer and sell something to them. People visiting your site do not have that face to face interaction with you...so with that said, what do you think you have to rely on to get that sales process happening??

Yup, your copywriting becomes your salesman. Your personality, belief in your products/services, and knowledge comes through in words you use. From there a prospect, depending upon how you come across will decide to do business with you, or of course not.

Now, if you site is your "salesman" then hang with me for a second and go through this little exercise with me. Let's say our site is actually a store on Main Street. A customer comes in and is looking around at products/services you have to sell. You go over and talk to this person and start asking questions and start communicating with them. Through this communication you are exchanging information. You are answering questions that your customer has so that they can make a more informed buying decision. This exchange is building trust and rapport with them. Through exchange they feel and see belief you have in your products/services and they know that you are quite knowledgable in what you are selling. You are certainly someone they "need" to keep around.

Ok, having said all that and using an offline approach, all those points and traits I just went through is exactly what you site now has to do. Your site has to show how knowledgable you are, either through information you write yourself, or information you obtain and post from other sources, and/or a combination of both. People online are looking for INFORMATION first before they buy. Just like in our little exercise above. Yes, there are times when a customer knows exactly what they want, however, these impulse buyers are rare. People STILL will go through process of gathering information, and why not, I mean that's what internet is all about right??

So, people search for information and of course solutions, which is basically same process they go through offline, right? You go into a store, talk to salesman, ask questions, salesman offers a solution and a sale is made.

Online we provide information and solutions as well, through:

Content:

Give them information they are looking for by converting your knowledge into content related to theme of your business or interest.