An eCourse? Why Would I Want One??

Written by Denise Ryder

It should be no surprise that eCourses are an effective marketing tool for you. Just followrepparttar lead of some ofrepparttar 144111 top marketers online today and you will see more and more of them are developing their own eCourses.


eCourses create fantastic results:

1. They are an effective way to bring in more subscribers to your newsletters. 2. They can berepparttar 144112 basis of creating a new opt-in list. 3. They generate profits.

The thing I likerepparttar 144113 best about eCourses isrepparttar 144114 way they help with three fundamentals in marketing, which are:

Number One... You have heard it said numerous times... "That in order to succeed online, you need a list(s)."

An eCourse provides you withrepparttar 144115 means of building a list. Forrepparttar 144116 price of an email address, a prospect gives their permission for you to send them your course...BINGO now you have a name and address and you can start to build upon gaining trust with that person.

Number Two... People will do business with people they; know, like and trust.

eCourses provide an excellent way to build trust and create a rapport with people through providing good, quality information. Information that will peg you asrepparttar 144117 "expert" in your given field. When you haverepparttar 144118 "trust" of your prospects they are more apt to take your recommendations into consideration, which of course and let's be honest here, leads to additional revenue for you.

Number Three... It takes between 7-10 exposures to your business before a prospect will register your business in their mind.

eCourses provide you with a medium in order to create that exposure. Stop and think about that for a second and you will soon see how that can work to your benefit.

A typical eCourse is about 5-7 days in length...each day a new "lesson" is sent to your prospect which is an additional "hit" or "exposure" that they have received. That is an additional time that you and your business have their direct attention.

Afterrepparttar 144119 completion ofrepparttar 144120 course you follow up with them on a regular basis and provide more great content and of course offers.

The benefits of offering your own eCourse don't stop there, there are many more...however,repparttar 144121 two that really "hit home" are these:

1. Automation Let's face it...time is NEVER on our side, so with that saidrepparttar 144122 more "email marketing systems" that we have in place which will capture email addresses for us and send outrepparttar 144123 information that is requested...the Better! That isrepparttar 144124 beauty of an eCourse.

Is Copywriting Important to Your Online Success?

Written by Denise Ryder

There is a myth out there that copywriting is not really important.

Wow, that totally blows my mind. If copywriting is not that important then what is? If a propsect visits your site then tell me what it is that makesrepparttar sale?

Your site is your "salesman." I mean really think about that. Your online business is NOT like an offline business where someone can "walk in" and you can talk torepparttar 144110 potential customer and sell something to them. People visiting your site do not have that face to face interaction with with that said, what do you think you have to rely on to get that sales process happening??

Yup, your copywriting becomes your salesman. Your personality, belief in your products/services, and knowledge comes through in repparttar 144111 words you use. From there a prospect, depending upon how you come across will decide to do business with you, or of course not.

Now, if you site is your "salesman" then hang with me for a second and go through this little exercise with me. Let's say our site is actually a store on Main Street. A customer comes in and is looking around atrepparttar 144112 products/services you have to sell. You go over and talk to this person and start asking questions and start communicating with them. Through this communication you are exchanging information. You are answering questions that your customer has so that they can make a more informed buying decision. This exchange is building trust and rapport with them. Throughrepparttar 144113 exchange they feel and seerepparttar 144114 belief you have in your products/services and they know that you are quite knowledgable in what you are selling. You are certainly someone they "need" to keep around.

Ok, having said all that and using an offline approach, all those points and traits I just went through is exactly what you site now has to do. Your site has to show how knowledgable you are, either through information you write yourself, or information you obtain and post from other sources, and/or a combination of both. People online are looking for INFORMATION first before they buy. Just like in our little exercise above. Yes, there are times when a customer knows exactly what they want, however, these impulse buyers are rare. People STILL will go throughrepparttar 144115 process of gathering information, and why not, I mean that's whatrepparttar 144116 internet is all about right??

So, people search for information and of course solutions, which is basicallyrepparttar 144117 same process they go through offline, right? You go into a store, talk torepparttar 144118 salesman, ask questions,repparttar 144119 salesman offers a solution and a sale is made.

Online we providerepparttar 144120 information andrepparttar 144121 solutions as well, through:


Give themrepparttar 144122 information they are looking for by converting your knowledge into content related torepparttar 144123 theme of your business or interest.

If your business is selling Paint Pellet Guns, then write everything you know about Paint Pellet Guns, what to look for in a gun, perhaps raterepparttar 144124 ones that are out there. Write about what a newbie to Paint Pellet Guns should start with.

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