5. Even when you get commissions, don't be too happy. The merchants and marketers will proceed to make 10 to 100 times more out of your traffic than they will ever share with you.

6. You are in business for yourself - when you market and promote affiliate programs, they must generate money and cash flow for your business. If you don't get reasonable returns on your time and cash investment, dump merchant or marketer. The program is either not worth promoting or merchant or marketer is abusing your efforts.

7. Promote affiliate programs under your own domain and branding - don't give free advertising to merchants and marketers who may not be interested in rewarding you for your efforts.

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