Landing Page #2 - The Pre-Sell

This tactic has also been referred to as "soft sell." The content here can borrow some of effects of product review method, but should be more directed overall toward defining a problem and offering product or service as a solution.

It is advisable to carefully examine main seller's page to discover and capitalize on overlooked product benefits or hooks. It is also acceptable to use highlighted or bolded words and phrases to a degree, providing they will enhance reader's understanding.

A strong headline may be used, and bulleted lists may also be inserted to clearly illustrate product features and benefits. But keep in mind this is a "soft sell" page. The purpose is only to warm reader, and there should be no hard sell or call to action other than asking her to "Click This Link to Learn More."

Landing Page #3 - The Forced Opt-In

This type of page typically consists of nothing more than a strong headline, a problem reinforcement, an offer to solve problem, and an autoresponder opt-in box. The prospect can be redirected to main salespage after she signs up.

Experienced affiliate marketers have varying opinions as to effectiveness of this landing page, especially when used behind a paid advertising campaign. There is some conjecture that too many prospects are lost when they fail to opt-in.

Another viewpoint is that this tactic produces a high quality list of action-taking propects with a proven degree of interest. Given these two viewpoints, it may be wise to perform a split testing action, using forced opt-in page and at least one other landing page configuration.

Regardless of either view, forced opt-in tactic will enable affiliate to capture a unique and highly targeted mailing list, a valuable asset in and of itself.

For sake of this example, consider that delivery costs are nil. Therefore, $34.50 divided by 100 clicks = $0.345 as an absolute maximum bid per click. There are only three ways to increase bid above $0.345 while maintaining integrity of campaign:

- raise product price above $69 - increase CSR above 1% - accept a lower profit margin per sale

5. - Failure to Track Results and Manage Campaign

Once advertising campaign is set in motion, results should be tracked and analyzed on a daily basis. Many pay-per-click search engines now provide in-depth analysis and reporting tools that greatly simplify this process. In addition, specialized pay-per-click tracking software is widely available, and in absence of a workable alternative, will prove to be a wise investment.

However, based on this writer's own experience, no two selling days are alike, even on Internet. We suggest that no fundamental changes be made to campaign until at least five-hundred click-throughs have been gathered, or until campaign has been live for several days.

Those suggestions are, of course, only rules of thumb. Any campaign found to be creating a cash hemorrhage should be discontinued immediately and thoroughly reevaluated.

6. - Failure to Enable Follow-up Marketing

An inexperienced pay-per-click advertiser might expect to begin turning a profit immediately after ad goes live online. However sweet a dream that may be, it is often not case.

Without follow-up capability, profit potential of any pay-per-click campaign is severely reduced. A majority of prospects will not buy on their first visit, and may not return to buy later. As a result, entire campaign may register a net loss on initial run.

However, even a money-losing initial campaign can be turned into a winner over time, if campaign is focused not only toward making immediate sales, but also toward producing a mailing list of interested prospects for later follow-up.

The mechanics of follow-up tactic are beyond scope of this writing. We invite reader to visit link below and investigate a series of articles on follow-up email marketing and effective use of autoresponder systems.

http://DanBCauthron.com/autoresponders.html