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Users trust Ezine publishers Ezine publishers have developed a trust between themselves and their readers. Just by placing your ad in an ezine, it's more likely to be read because it appears in a publication they like and trust. It works even better when publisher/editor adds a personal endorsement! All this equals more sales for you.
Competition less ferce Ezines offer a "level playing field" for advertisers. In ezines, every advertiser works within same set of rules, so odds of your success are much greater. The best ad writers make most money in ezines, regardless of ad production costs. Most quality Ezines have 5 or so ads at most, whereas offline publications could have up to a hundred, and even then, advertiser with biggest budget and therefore biggest ad always wins.
Very cost effective Ezine advertising is not only effective, it's cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $25 per issue. Very little risk is involved as you should always break even, but most times you will make lots of profit.
Free content for your website and/or ezine: Just a quick note to let everyone know that if they would like to publish this Advertising in ezines article on their website or in their ezine, they can as long as following bio is placed at end of article.
David Callan - email@example.com David is the webmaster of http://www.akamarketing.com. Visit his site for free internet marketing articles, advice, ebooks, news and lots more.