Advertising in Ezines has to be one of best mediums for advertising your product, free ebook or website.
If you want to reach an audience which is highly targeted and cost effective then advertising in ezines is way to go. You can never be accused of spamming as all recipients have subscibed to ezine.
They are a great way of launching a product, say you have just written an ebook, that sells for $19.99, you can easily have profits rolling within a 2 or 3 day period by purchasing an ad in a targetd Ezine with 100,000 subscribers. If your ad is any way good you could sell a couple of hundred+ ebooks, that's a great return for an ad that would cost about $250-$500, maybe less. Ezine ads come highly recommended by all top gurus.
Among main advantages of advertising in Ezines are:
Highly targeted audience. There are so many Ezines out there covering so many different topics that it's easy to find HIGHLY TARGETED ones to advertise in. So if you've matched Ezine to product you're selling, you've reached your target audience to a tee. Not only can you reach your target audience, you reach them by thousands. And you should know that more you target better response you get, that's why Ezine ads will nearly always bring good results. You could recieve tens and maybe hundreds of enquires about your product or service.
Free Exposure Almost all Ezines are archived, thousands of people read these archives, your ad will be seen by these people at no extra cost. Which can bring in exposure and extra sales on a long term basis.
Test you ad immediately Ezines allow you to test different ads almost immediately, if an ad works multiply that ad across web for massive profit. With offline publications you usually have to wait 90 - 120 days before you can recieve any feed back on your ad.