Continued from page 1
4. NEGLECTING THE EFFECTS OF PORTFOLIO MANAGEMENT EXPENSES. Over time,
compounding effect of portfolio management expenses can be quite large, thus depriving you of better returns. For this reason, you should focus on minimizing portfolio management expenses, specifically trading costs, advisory fees and taxes.
5. MAKING INACCURATE RETURN FORECASTS. Forecasting is
single most difficult task with designing portfolios. Although not a perfect solution, using historical returns rather than making forecasts is generally considered more appropriate for individual investors.
6. OVERESTIMATING THE LEVEL OF PORTFOLIO DIVERSIFICATION. Diversification is one of
ten cornerstone principles of asset allocation and is key to reducing risk, namely company-specific risk. To properly diversify, you should hold sufficient quantities of not-too-similar securities with comparable risk and return trade-off profiles. Consider broad-based index funds for a quick and easy solution.
7. MISJUDGING THE IMPACT TAXES HAVE ON NET RETURN. Taxes can have a severe negative impact on your net return. As a result, balance tax and investment considerations, but remember that suitability and appropriateness of an investment take precedence over tax consequences. Never hold an inappropriate investment.
8. CONFUSING DIVERSIFICATION WITH ASSET ALLOCATION. Many investors mistakenly believe that a properly diversified portfolio is a properly allocated portfolio. This is
leading misconception of asset allocation. Properly allocate your portfolio among
different asset classes first and then diversify
investments within each asset class.
By avoiding these biggest mistakes you will design an optimal portfolio that provides
best opportunity to achieve and protect your financial independence, control and security.

Scott P. Frush, CFA, CFP, MBA is author of "Optimal Investing" and editor and publisher of the "Journal of Asset Allocation". For a free subscription visit www.AssetAllocationExpert.com