So how do I go about continuously adding new content to my website?

There are many easy ways to add great quality content to your site, even on a daily basis. Here are just a few that work very well for me:

1 - Write articles. Simply do a Google search on topics related to your website's theme, read information you find, then write an article about what you have read. DO NOT copy another site's articles without owner's express permission. Doing so is "copyright infringement", and it will cause you more trouble than you can even imagine! Simple 4-step process: Search > Read > Understand > Write!

2 - Hire others to write articles for you if you don't have time, ability or desire to write them yourself. College students are often more than capable and willing to write great articles for $10 - $15 a pop. Check with your local community college or post an ad in classified section of your local newspaper.

3 - Solicit article submissions from other webmasters in exchange for a link back to their sites. Reprinting interesting articles is a tradition in publishing industry, and if you do it right way it can work for you too. The key is avoiding a duplicate content penalty from search engines by having a significant amount of other text on page in addition to article text. Navigation links, header and footer information, etc. all help make a page different from others on web.

4 - Visit many "Free Content" websites that are easily found on Internet. There are literally thousands of great articles already written that are free for taking in exchange for a simple link back to author's website (usually in a 4 or 5 line "resource box" tacked on to end of article). Simply do a Google search for "free content".

Important: Observe "no junk" rule stated above. You want your website to be seen as an asset to web, not an eyesore. Besides, it does no good whatsoever to get visitors to your site just to have them hit Back button once they see page!

Another good idea, is to search major Search Engines top 20 results for sites in categories you chose, and link to some of sites you like most. You could ask for reciprocal links from them in process, but it's not necessary to do so at this point. Once you establish some links to top rated sites, your links pages may become considered a hub site, which will mean that those pages will be listed higher in Search Engines. This will help webmasters who are actively looking to exchange links find your site, and they will ask for reciprocal links. This is because they will find your site when analyzing sites that link to top ranked website in their category.

Lastly, you need to make it clear on your website that you are open to exchanging links. You can do this by either using an automated script to exchange links or by explaining how webmasters can contact you to ask about exchanging reciprocal links with your site. The reason you want to make this clear is that more people are likely to ask for a reciprocal link if you state clearly that you are interested in exchanging links with other websites that you approve of.

* Google and Page Rank are registered trademarks of Google Inc.

-------------------------------------------------------------------------------- Reciprocal Linking excerpted from "The Truth about Website Promotion" Written by George Manty To learn more about reciprocal linking visit http://websitepromotionbook.com This article can be reproduced in whole or in part, providing this byline is included along with a link to http://websitepromotionbook.com