If you have been a webmaster for more than a week, you've surely heard saying "Content Is King". And it really is true! This article will explain why regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free).
Why Adding Fresh Content Regularly Is So Important
Adding new content to your website on a regular basis is key to your online success for several reasons:
1 - The search engine spiders LOVE to crawl new pages. Their is intense competition in quest to be considered "the best" overall search engine, and total quantity of pages in their index is an important bragging right for winner. Believe me, if you'll invest time required to add new high-quality informational articles to your website on a regular basis, Google and other search engines will reward you very well for it!
2 - Adding fresh content to your site on a regular basis (every day, if possible) keeps Google's spider "interested" in your site. Once it realizes that you add at least one new page every day, it will visit your site and crawl your your pages more frequently. Your new pages will get crawled, indexed and begin showing up in searches in days instead of weeks!
3 - More quality content is good for attracting more visitors to your website. Why? It's a numbers game - if your site has 1,000 pages indexed in search engines, that means there are 1,000 "roads" to your site from search results. Your site will have a greater chance of being "found" on search engines for a whole slew of search terms than if you had only, say, 50 pages.
Note that I said QUALITY content. Don't just put up junk - believe me, search engines and your visitors alike will hate junk.
4 - More content attracts more one-way inbound links, which in turn boosts your search engine rankings. Gaining lots of links to lots of pages will help boost status of your website in "eyes" of Google, Yahoo, etc. and your pages will rank higher for their search terms.