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If you expect people to come back and be a repeat visitor, you must not only have high quality content, but it must also have changing content. Your web site must also be recognizable as far as its name is concerned. Meaningful names today however, are not easy to acquire. As Dr. Kevin Nunley reported, "A recent survey showed that of 25,000 words we commonly use in English language, more than 93 percent are already registered as domain names."
This means we have to be a bit creative when registering your URL. Forget about long names that have no relation to an actual company. I'm reminded of following joke:
"Jack loved going to Web, and decided to have his own web site. His URL was "MickeyGoofyPlutoMinnie.com" and I asked why it was so long.
"Because," Jack explained, "they say it has to have at least four characters."
While this is a bit extreme, you get point.
Some special characters such as a dash are permitted and so are numbers. We recently registered "http://www.1-webwiz.com" and "http:www.1-bizwiz.com". While not most creative names, they are easy to remember. As an added bonus, we have different servers for these addresses so that in event one is down, or has a long term problem, it is an easy matter to switch.
All of these are tools at your disposal to sell your product or service. Not only should your offerings be diverse, but so should your method of delivery.
Diversification is important in any business, but in one as "fickle" as Internet, it is a must.
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com